Consumer interest in natural and organic foods returned to 2021 levels after softening in 2023, when rising food inflation likely dampened purchasing habits. While this is promising for the industry, there remains opportunity to strengthen the reputation of natural and organic products in Canada. By emphasizing their unique advantages and addressing perceived weaknesses, these categories can further solidify their appeal.
This report offers a detailed analysis of what resonates – and what doesn’t – with Canadian consumers regarding natural and organic foods. It also provides actionable insights for companies looking to refine their communication strategies and improve product development by keeping consumer preferences at the forefront.
In addition to broader market context, the report explores consumer behaviours and attitudes toward natural and organic products across various demographic groups. It includes data and analysis segmented by generation, parental status, and region to highlight nuanced differences in priorities, enabling businesses to craft more targeted strategies. To help inspire innovation, the report also showcases recent product launches, alongside detailed consumer feedback, offering a comprehensive view of the market landscape and opportunities for growth.
Many consumers are open to natural and organic products, but their value must be clearly communicated to effectively address perceived challenges.
Joel Gregoire, Associate Director of Food & Drink Reports
For the purposes of this Report, Mintel has asked consumers about their behaviours and attitudes towards foods and drinks they perceive to be:
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