In times of high inflation, Canadians seek ways to cut costs, with many claiming they turn to water, including tap water, to save money on groceries. However, beverages can offer consumers value beyond price savings. Wellness, innovative flavours and textures, as well as sustainability, are important considerations in this regard.
Priorities also vary by generation. Baby Boomers tend to focus more on reducing sugar intake, while Gen Z adults prioritize energy-boosting offerings. Gen Z also shows a strong interest in exploring innovative drink options, including wellness benefits, unique textures, carbon neutrality and flavour concentrates that enhance the experience of drinking water.
Drinking habits are often well-established, with little change in stated market penetration among beverage categories compared to 2022. Therefore, understanding consumer preferences is crucial for companies looking to encourage shoppers to switch brands and adjust their habits.
The consumer insights in this Report can help craft relevant strategic positioning and help brands realize their fair share of Canada’s competitive beverage market.
Beverage brands succeed by meeting consumer demands and embracing a consumer-centric approach, which is essential for standing out in today's competitive market.
Joel Gregoire, Associate Director of Food & Drink Reports
For this Report on non-alcoholic beverages, Mintel asked Canadian adults what categories they typically drink at home or at/from foodservice.
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