Canadians appreciate the importance of oral hygiene's role in their overall health and are looking for multi-benefit products that support their oral care goals.
Meghan Ross, Senior Research Analyst – Home & Beauty
Collapse All
-
Executive summary
- Key issues covered in this Report
-
Consumer Insights
- Consumer fast facts
- Oral care products used in the past 12 months
- Graph 1: oral care products used in the past 12 months, 2023
- Graph 2: size of oral care product repertoire, 2023
- Graph 3: oral care products used in the past 12 months, men vs women, 2023
- Graph 4: oral care products used in the past 12 months, by age, 2023
- Graph 5: oral care product categories used in the past 12 months, by racial background, 2023
- Graph 6: oral care product categories used in the past 12 months, by frequency of dentist visits, 2023
- Graph 7: oral care product categories used in the past 12 months, by household income, 2023
- Top oral care health concerns
- Graph 8: top dental concerns (any top three mention), 2020 vs 2023
- Graph 9: top three dental concerns, 2023
- Graph 10: top three dental concerns, men vs women, 2023
- Graph 11: top dental concerns (any top three mention), by age, 2023
- Toothpaste purchase factors
- Graph 12: toothpaste purchase factors, 2023
- Graph 13: toothpaste purchase factors, by natural toothpaste users vs overall, 2023
- Graph 14: toothpaste purchase factors, by age, 2023
- Trial and interest in oral care innovations
- Graph 15: interest and trial of oral care innovations, 2023
- Graph 16: interest and trial of oral care innovations (any trial or interest net), 2023 vs 2020
- Graph 17: interest and trial of oral care innovations (any trial or interest net), men vs women, 2023
- Graph 18: interest and trial of smart toothbrush/oral care products connected to an app, by parental status, 2023
- Dentist visit frequency
- Graph 19: frequency of in-person dentist visits, by age, 2023
- Graph 20: those never visiting the dentist, among new Canadians, 2023
- Graph 21: frequency of in-person dentist visits, by household income, 2023
- Graph 22: "I follow the recommended schedule of routine visits" (% agree), by oral care product repertoire size, 2023
- Oral care attitudes
- Graph 23: oral care health behaviours (% agree), 2023
- Graph 24: oral care health support attitudes (% agree), by age, 2023
- Graph 25: oral care health behaviours (% agree), men vs women, 2023
-
Competitive strategies
- Launch activity and innovation
- Marketing and advertising
-
The Market
- Market drivers
- Graph 26: Consumer Price Index, 2020-23
- Graph 27: perceived financial health, 2023 vs previous years
- Graph 28: dental insurance coverage, 2022
- Graph 29: unemployment rate, 2018-23
- Graph 30: population aged 0-14 and 65+, 1988-2068*
- Graph 31: distribution of foreign-born population by region of birth, 1996-2036 (projected)
-
Appendix
Market Intelligence Made Easier With Mintel
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
- Gain a comprehensive, 360-degree view of the market: Mintel reports blend consumer research, market forecasts, product innovation tracking, and competitive analysis, allowing businesses to see every angle of their industry and identify new opportunities quickly.
- Make decisions with confidence, grounded in robust data: Each report draws on up-to-date, reliable information from trusted sources and industry experts, ensuring your strategies are based on solid evidence rather than speculation.
- Benefit from expert analysis and practical recommendations: Mintel’s reports are written by experienced analysts who interpret complex data and provide clear, actionable insights you can trust to guide your next moves.
- Stay ahead with actionable intelligence on market trends and consumer behaviour: By combining fresh research with long-term market monitoring, our reports help businesses anticipate changes and adapt strategically. So you’re prepared to make informed decisions and drive growth.
What goes into a Mintel Market Intelligence Report?
Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.
The Four Pillars of Our Research
We use a combination of four main research methods when creating our reports, each adding a valuable perspective:
- Consumer Research: Direct surveys with real people, giving us clear, current insights into what people think and do.
- Desk Research: In-depth review of trusted data sources. We use this rich database, plus powerful internal tools that track new products and market sizes, to detect trends and guide forecasts.
- Trade Research: Insights from conversations with industry experts. Their real-world experience helps us understand what’s happening behind the scenes.
- Brand and Social Media Research: Analysis of online opinions and trends. This lets us spot trends, measure brand sentiment, and capture feedback in real time, adding further depth to our research.
Bringing It All Together
Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
£ 3,695 (Excl.Tax)
-
Download today with instant access
Pay via credit card or invoice (net 30 payment terms)
-
Multiple formats provided
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
-
Interactive databook included
Focus on the data that matters most to you with a customisable databook available on our platform
-
Save up to 20% when you purchase multiple reports
Discount automatically applied in basket
Get in Touch
If you have a question about a Mintel Report, or you would like to learn more about our products, get in touch with a member of our team today.
Contact usTrusted by global industry leaders
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Andrew Neeson, Market Intelligence Manager, VocaLink
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Stephen Taylor-Brown, Managing Director, Abacus
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Rebecca Green, Market Insight Manager, Wincanton
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Jeff White, Business Development Director, Deutsch
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
Pauline Robson, Managing Partner, Mediacom
Get in Touch
If you have a question about a Mintel Report, or you would like to learn more about our products, get in touch with a member of our team today.
Contact us
