Canada Oral Care Market Report 2024
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Canadians appreciate the importance of oral hygiene's role in their overall health and are looking for multi-benefit products that support their oral care goals.
Meghan Ross, Senior Research Analyst – Home & Beauty
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Executive summary
- Key issues covered in this Report
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Consumer Insights
- Consumer fast facts
- Oral care products used in the past 12 months
- Graph 1: oral care products used in the past 12 months, 2023
- Graph 2: size of oral care product repertoire, 2023
- Graph 3: oral care products used in the past 12 months, men vs women, 2023
- Graph 4: oral care products used in the past 12 months, by age, 2023
- Graph 5: oral care product categories used in the past 12 months, by racial background, 2023
- Graph 6: oral care product categories used in the past 12 months, by frequency of dentist visits, 2023
- Graph 7: oral care product categories used in the past 12 months, by household income, 2023
- Top oral care health concerns
- Graph 8: top dental concerns (any top three mention), 2020 vs 2023
- Graph 9: top three dental concerns, 2023
- Graph 10: top three dental concerns, men vs women, 2023
- Graph 11: top dental concerns (any top three mention), by age, 2023
- Toothpaste purchase factors
- Graph 12: toothpaste purchase factors, 2023
- Graph 13: toothpaste purchase factors, by natural toothpaste users vs overall, 2023
- Graph 14: toothpaste purchase factors, by age, 2023
- Trial and interest in oral care innovations
- Graph 15: interest and trial of oral care innovations, 2023
- Graph 16: interest and trial of oral care innovations (any trial or interest net), 2023 vs 2020
- Graph 17: interest and trial of oral care innovations (any trial or interest net), men vs women, 2023
- Graph 18: interest and trial of smart toothbrush/oral care products connected to an app, by parental status, 2023
- Dentist visit frequency
- Graph 19: frequency of in-person dentist visits, by age, 2023
- Graph 20: those never visiting the dentist, among new Canadians, 2023
- Graph 21: frequency of in-person dentist visits, by household income, 2023
- Graph 22: "I follow the recommended schedule of routine visits" (% agree), by oral care product repertoire size, 2023
- Oral care attitudes
- Graph 23: oral care health behaviours (% agree), 2023
- Graph 24: oral care health support attitudes (% agree), by age, 2023
- Graph 25: oral care health behaviours (% agree), men vs women, 2023
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Competitive strategies
- Launch activity and innovation
- Marketing and advertising
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The Market
- Market drivers
- Graph 26: Consumer Price Index, 2020-23
- Graph 27: perceived financial health, 2023 vs previous years
- Graph 28: dental insurance coverage, 2022
- Graph 29: unemployment rate, 2018-23
- Graph 30: population aged 0-14 and 65+, 1988-2068*
- Graph 31: distribution of foreign-born population by region of birth, 1996-2036 (projected)
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Appendix
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