2024
8
Canada Private Label Food and Drink Market Report 2024
2024-04-26T15:02:42+01:00
REP76F1EF2C_8C8D_442C_86AA_889E029099D2
3695
172676
[{"name":"Private Label","url":"https:\/\/store.mintel.com\/industries\/retail\/private-label"}]
Report
en_GB
Rising food costs have elevated store brands' profile, but their value extends well beyond price. Addressing different aspects of value is critical to success. Joel Gregoire, Associate Director of…
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  8. Canada Private Label Food and Drink Market Report 2024

Canada Private Label Food and Drink Market Report 2024

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Rising food costs have elevated store brands’ profile, but their value extends well beyond price. Addressing different aspects of value is critical to success.

Joel Gregoire, Associate Director of Food & Drink Reports

    • Key issues covered in this Report
  1. Executive summary

    • Consumer trends: key takeaways
    • Market predictions
  2. Consumer Insights

    • Consumer fast facts
    • Store brand usage
    • Graph 1: purchase store brands when food and drink shopping, new Canadians vs overall, 2024
    • Graph 2: percentage of foods and drinks purchased that are store brands, 2024
    • Graph 3: percentage of foods and drinks purchased that are store brands, by generation, 2024
    • Graph 4: percentage of foods and drinks purchased that are store brands, by financial situation, 2024
    • Graph 5: percentage of foods and drinks purchased that are store brands, new Canadians vs overall, 2024
    • Graph 6: change in store brand purchases vs a year ago, 2024
    • Graph 7: change in store brand purchases vs a year ago, by financial situation, 2024
    • Reasons for increased store brand purchases
    • Graph 8: reasons for purchasing more store brand products, 2024
    • Graph 9: categories in which shoppers are most willing to sacrifice on quality to save (top three), 2022
    • Graph 10: reasons for purchasing more store brand products, by generation, 2024
    • Reasons for unchanged or reduced store brand purchases
    • Graph 11: reasons for purchasing the same or fewer store brand products, 2024
    • Graph 12: reasons for purchasing the same or fewer store brand products, by generation, 2024
    • Graph 13: reasons for purchasing the same or fewer store brand products, by financial situation, 2024
    • Graph 14: reasons for purchasing the same or fewer store brand products, new Canadians vs overall, 2024
    • Brand trust
    • Graph 15: trustworthiness in quality by brand (top two box), excludes those unaware of brands, 2024
    • Graph 16: trustworthiness in quality by brand (ranked by very trustworthy), 2024
    • Graph 17: trustworthiness in quality by brand (top two box), by region, 2024
    • Graph 18: trustworthiness in quality by brand (top box), new Canadians vs overall, 2024
    • Attitudes toward quality tiers
    • Graph 19: attitudes toward store brands and tiering, 2024
    • Graph 20: attitudes toward store brands and tiering (any agree), by generation, 2024
    • Attitudes toward store brands’ impact on purchase behaviours
    • Graph 21: attitudes toward store brands’ impact on purchase behaviours, 2024
    • Graph 22: more likely to shop at a grocery store if they carry a specific store brand (any agree), new Canadians vs overall, 2024
    • Graph 23: attitudes toward store brands’ impact on purchase behaviours (any agree), by generation, 2024
    • Attitudes toward store brands versus name brands
    • Graph 24: attitudes toward store brands vs name brands, 2024
    • Graph 25: attitudes toward store brands vs name brands (any agree), by generation, 2024
    • Attitudes toward changes in perceptions
    • Graph 26: change in perceptions of variety and quality of store brands vs name brands, 2024
    • Graph 27: the variety of store brands have improved vs name brands (any agree), by generation, 2024
    • Interest in innovation by category
    • Graph 28: categories where consumers would you like to see a wider variety of new store brand products, 2024
    • Graph 29: categories where consumers would you like to see a wider variety of new store brand products, by generation, 2024
    • Graph 30: categories where consumers would you like to see a wider variety of new store brand products, new Canadians vs overall, 2024
  3. Competitive strategies

    • Launch activity and innovation
    • Graph 31: percent of food and drink launches that are private label, 2015-23
    • Graph 32: percent of private label products launched by ultimate company (top 10), 2023
    • Graph 33: percent of private label products launched by ultimate company (top five in 2023), 2015-23
    • Graph 34: percent of private launches by category, 2023
    • Graph 35: percent of private launches by category, 2023
    • Graph 36: percent of private launches by category, 2023
    • Graph 37: percent of private label launches by brand, 2023
    • Marketing and advertising
    • Opportunities
    • Graph 38: loyalty program membership, 2021
  4. The Market

    • Market drivers
    • Graph 39: 12-month change in the Consumer Price Index and retail food prices, 2019-24
    • Graph 40: perception of how financial situation will change over the next 12 months, 2024
    • Graph 41: perception of change in financial situation versus a year or so ago, 2024
    • Graph 42: inflation-related issues consumers have been affected by over the past two months, 2023-24
    • Graph 43: annual immigration target, 2024-2026
    • Graph 44: top places of birth of recent immigrants, 2021
    • Graph 45: environmental issues of concern when buying food and drink, 2021
    • Graph 46: sought after benefits from healthy/better-for-you foods, 2023
  5. Appendix

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