Rising food costs have elevated store brands’ profile, but their value extends well beyond price. Addressing different aspects of value is critical to success.
Joel Gregoire, Associate Director of Food & Drink Reports
Collapse All
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- Key issues covered in this Report
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Executive summary
- Consumer trends: key takeaways
- Market predictions
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Consumer Insights
- Consumer fast facts
- Store brand usage
- Graph 1: purchase store brands when food and drink shopping, new Canadians vs overall, 2024
- Graph 2: percentage of foods and drinks purchased that are store brands, 2024
- Graph 3: percentage of foods and drinks purchased that are store brands, by generation, 2024
- Graph 4: percentage of foods and drinks purchased that are store brands, by financial situation, 2024
- Graph 5: percentage of foods and drinks purchased that are store brands, new Canadians vs overall, 2024
- Graph 6: change in store brand purchases vs a year ago, 2024
- Graph 7: change in store brand purchases vs a year ago, by financial situation, 2024
- Reasons for increased store brand purchases
- Graph 8: reasons for purchasing more store brand products, 2024
- Graph 9: categories in which shoppers are most willing to sacrifice on quality to save (top three), 2022
- Graph 10: reasons for purchasing more store brand products, by generation, 2024
- Reasons for unchanged or reduced store brand purchases
- Graph 11: reasons for purchasing the same or fewer store brand products, 2024
- Graph 12: reasons for purchasing the same or fewer store brand products, by generation, 2024
- Graph 13: reasons for purchasing the same or fewer store brand products, by financial situation, 2024
- Graph 14: reasons for purchasing the same or fewer store brand products, new Canadians vs overall, 2024
- Brand trust
- Graph 15: trustworthiness in quality by brand (top two box), excludes those unaware of brands, 2024
- Graph 16: trustworthiness in quality by brand (ranked by very trustworthy), 2024
- Graph 17: trustworthiness in quality by brand (top two box), by region, 2024
- Graph 18: trustworthiness in quality by brand (top box), new Canadians vs overall, 2024
- Attitudes toward quality tiers
- Graph 19: attitudes toward store brands and tiering, 2024
- Graph 20: attitudes toward store brands and tiering (any agree), by generation, 2024
- Attitudes toward store brands’ impact on purchase behaviours
- Graph 21: attitudes toward store brands’ impact on purchase behaviours, 2024
- Graph 22: more likely to shop at a grocery store if they carry a specific store brand (any agree), new Canadians vs overall, 2024
- Graph 23: attitudes toward store brands’ impact on purchase behaviours (any agree), by generation, 2024
- Attitudes toward store brands versus name brands
- Graph 24: attitudes toward store brands vs name brands, 2024
- Graph 25: attitudes toward store brands vs name brands (any agree), by generation, 2024
- Attitudes toward changes in perceptions
- Graph 26: change in perceptions of variety and quality of store brands vs name brands, 2024
- Graph 27: the variety of store brands have improved vs name brands (any agree), by generation, 2024
- Interest in innovation by category
- Graph 28: categories where consumers would you like to see a wider variety of new store brand products, 2024
- Graph 29: categories where consumers would you like to see a wider variety of new store brand products, by generation, 2024
- Graph 30: categories where consumers would you like to see a wider variety of new store brand products, new Canadians vs overall, 2024
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Competitive strategies
- Launch activity and innovation
- Graph 31: percent of food and drink launches that are private label, 2015-23
- Graph 32: percent of private label products launched by ultimate company (top 10), 2023
- Graph 33: percent of private label products launched by ultimate company (top five in 2023), 2015-23
- Graph 34: percent of private launches by category, 2023
- Graph 35: percent of private launches by category, 2023
- Graph 36: percent of private launches by category, 2023
- Graph 37: percent of private label launches by brand, 2023
- Marketing and advertising
- Opportunities
- Graph 38: loyalty program membership, 2021
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The Market
- Market drivers
- Graph 39: 12-month change in the Consumer Price Index and retail food prices, 2019-24
- Graph 40: perception of how financial situation will change over the next 12 months, 2024
- Graph 41: perception of change in financial situation versus a year or so ago, 2024
- Graph 42: inflation-related issues consumers have been affected by over the past two months, 2023-24
- Graph 43: annual immigration target, 2024-2026
- Graph 44: top places of birth of recent immigrants, 2021
- Graph 45: environmental issues of concern when buying food and drink, 2021
- Graph 46: sought after benefits from healthy/better-for-you foods, 2023
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Appendix
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