2024
8
Canada Private Label Food and Drink Market Report 2024
2024-04-26T15:02:42+01:00
REP76F1EF2C_8C8D_442C_86AA_889E029099D2
3695
172676
[{"name":"Private Label","url":"https:\/\/store.mintel.com\/industries\/retail\/private-label"}]
Report
en_GB
Rising food costs have elevated store brands' profile, but their value extends well beyond price. Addressing different aspects of value is critical to success. Joel Gregoire, Associate Director of…
  1. /
  2. All Industries
  3. /
  4. Retail
  5. /
  6. Private Label
  7. /
  8. Canada Private Label Food and Drink Market Report 2024

Canada Private Label Food and Drink Market Report 2024

Reports - What's Included
  • Multiple Report Formats
  • Access to our Clients Portal
  • Interactive Databook
  • Custom Presentation Tool

Rising food costs have elevated store brands’ profile, but their value extends well beyond price. Addressing different aspects of value is critical to success.

Joel Gregoire, Associate Director of Food & Drink Reports

Collapse All
    • Key issues covered in this Report
  1. Executive summary

    • Consumer trends: key takeaways
    • Market predictions
  2. Consumer Insights

    • Consumer fast facts
    • Store brand usage
    • Graph 1: purchase store brands when food and drink shopping, new Canadians vs overall, 2024
    • Graph 2: percentage of foods and drinks purchased that are store brands, 2024
    • Graph 3: percentage of foods and drinks purchased that are store brands, by generation, 2024
    • Graph 4: percentage of foods and drinks purchased that are store brands, by financial situation, 2024
    • Graph 5: percentage of foods and drinks purchased that are store brands, new Canadians vs overall, 2024
    • Graph 6: change in store brand purchases vs a year ago, 2024
    • Graph 7: change in store brand purchases vs a year ago, by financial situation, 2024
    • Reasons for increased store brand purchases
    • Graph 8: reasons for purchasing more store brand products, 2024
    • Graph 9: categories in which shoppers are most willing to sacrifice on quality to save (top three), 2022
    • Graph 10: reasons for purchasing more store brand products, by generation, 2024
    • Reasons for unchanged or reduced store brand purchases
    • Graph 11: reasons for purchasing the same or fewer store brand products, 2024
    • Graph 12: reasons for purchasing the same or fewer store brand products, by generation, 2024
    • Graph 13: reasons for purchasing the same or fewer store brand products, by financial situation, 2024
    • Graph 14: reasons for purchasing the same or fewer store brand products, new Canadians vs overall, 2024
    • Brand trust
    • Graph 15: trustworthiness in quality by brand (top two box), excludes those unaware of brands, 2024
    • Graph 16: trustworthiness in quality by brand (ranked by very trustworthy), 2024
    • Graph 17: trustworthiness in quality by brand (top two box), by region, 2024
    • Graph 18: trustworthiness in quality by brand (top box), new Canadians vs overall, 2024
    • Attitudes toward quality tiers
    • Graph 19: attitudes toward store brands and tiering, 2024
    • Graph 20: attitudes toward store brands and tiering (any agree), by generation, 2024
    • Attitudes toward store brands’ impact on purchase behaviours
    • Graph 21: attitudes toward store brands’ impact on purchase behaviours, 2024
    • Graph 22: more likely to shop at a grocery store if they carry a specific store brand (any agree), new Canadians vs overall, 2024
    • Graph 23: attitudes toward store brands’ impact on purchase behaviours (any agree), by generation, 2024
    • Attitudes toward store brands versus name brands
    • Graph 24: attitudes toward store brands vs name brands, 2024
    • Graph 25: attitudes toward store brands vs name brands (any agree), by generation, 2024
    • Attitudes toward changes in perceptions
    • Graph 26: change in perceptions of variety and quality of store brands vs name brands, 2024
    • Graph 27: the variety of store brands have improved vs name brands (any agree), by generation, 2024
    • Interest in innovation by category
    • Graph 28: categories where consumers would you like to see a wider variety of new store brand products, 2024
    • Graph 29: categories where consumers would you like to see a wider variety of new store brand products, by generation, 2024
    • Graph 30: categories where consumers would you like to see a wider variety of new store brand products, new Canadians vs overall, 2024
  3. Competitive strategies

    • Launch activity and innovation
    • Graph 31: percent of food and drink launches that are private label, 2015-23
    • Graph 32: percent of private label products launched by ultimate company (top 10), 2023
    • Graph 33: percent of private label products launched by ultimate company (top five in 2023), 2015-23
    • Graph 34: percent of private launches by category, 2023
    • Graph 35: percent of private launches by category, 2023
    • Graph 36: percent of private launches by category, 2023
    • Graph 37: percent of private label launches by brand, 2023
    • Marketing and advertising
    • Opportunities
    • Graph 38: loyalty program membership, 2021
  4. The Market

    • Market drivers
    • Graph 39: 12-month change in the Consumer Price Index and retail food prices, 2019-24
    • Graph 40: perception of how financial situation will change over the next 12 months, 2024
    • Graph 41: perception of change in financial situation versus a year or so ago, 2024
    • Graph 42: inflation-related issues consumers have been affected by over the past two months, 2023-24
    • Graph 43: annual immigration target, 2024-2026
    • Graph 44: top places of birth of recent immigrants, 2021
    • Graph 45: environmental issues of concern when buying food and drink, 2021
    • Graph 46: sought after benefits from healthy/better-for-you foods, 2023
  5. Appendix

Why Choose Mintel?

Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.

Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:

  • Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
  • Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
  • Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
  • Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.

Take a look at a sample PDF report below:

Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
£ 3,695 (Excl.Tax)
  • Instant access when you pay by credit card
  • Save up to 20% when you purchase multiple reports
Buy now

Is this report right for you?

From consumer reports to customised growth strategies. We have an option to suit your business requirements.

Find out more

Popular Related Reports

Global Outlook on Sustainability: A Consumer Study 2024-25

£ 5,000£ 21,600

Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...

Find out more

Canadian Budget Shopper Consumer Report 2024

£ 3,695

Economic trends have made budgeting more necessary. But the reality is that consumers will always seek out great value – even when they're financially comfortable. Scott Stewart, Associate...

Find out more

Canada State of Retail and eCommerce Market Report 2024

£ 3,695

eCommerce continues to establish itself, as online shopping frequency increases; however, consumers aren't actually making more of their purchases online. That highlights how eCommerce is being integrated into...

Find out more

Canada Omnichannel Retailing Market Report 2023

£ 3,695

"Omnichannel retailing is the natural result of a market that has widely adopted ecommerce, but refuses to abandon physical stores. The future of omnichannel retailing will be driven by...

Find out more

Canada Beauty Retailing Market Report 2023

£ 3,695

With cost of living top of mind for Canadian consumers, beauty retailers have the opportunity to provide true value to their customers. A Mintel Analyst, Global Analyst ...

Find out more

Canadian Budget Food and Drink Consumer Report 2024

£ 3,695

As food inflation moderates, trust in grocers and food producers remains challenged. Winning trust back is doable by providing value in ways shoppers can relate to. Joel Gregoire,...

Find out more

Trusted by global industry leaders

We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.

They’re an innovative company, with a client-focused team that always delivers.

Abby Carvosso, Group Managing Director, Bauer Media Group

One of the biggest challenges we face is the need to get smart on a business or category real quick.

We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.

We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.

Jeff White, Business Development Director, Deutsch

We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.

As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.

We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.

 

Andrew Neeson, Market Intelligence Manager, VocaLink

We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.

Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.

Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners

When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.

They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.

So overall, it’s the level of detail and the quality of forecasting that really stand out for me.

Rebecca Green, Market Insight Manager, Wincanton

Is this report right for you?

From consumer reports to customised growth strategies. We have an option to suit your business requirements.

Find out more