“Shaving and hair removal are considered routine behaviours for the majority of Canadian consumers, with many consumers removing unwanted hair from multiple areas of the body and face. While this obviously differs by gender, both men and women have strong category engagement. The cost of living increases have encouraged consumers to seek additional value in their products, while still demanding multiple benefits like skin health and convenience. Addressing consumer needs pre- and post-hair removal with soothing and non-irritating products will help increase category reach.”
– Meghan Ross, Senior Analyst – Home & BPC
This Report looks at the following areas:
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Three quarters (74%) of consumers who use skin protection agree that it's worth spending more for sunscreen with facial skincare ingredients or benefits. This strong acknowledgement of the...
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With 86% of women applying some form of colour cosmetics, makeup use is widespread. While men represent a relatively small demographic in the category, shifts with younger men's...
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The Canadian absorbent hygiene and intimate care market is currently impacted by economic uncertainties, including cost of living and trade concerns, which are tightening household budgets. Despite these...
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By incorporating wellness and self-care elements into personal care offerings, brands give men permission to expand their personal care routines beyond necessary hygiene steps. Products that promote overall...
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