Collapse All
-
Executive summary
- Key issues covered in this Report
- Consumer trends: key takeaways
- Market predictions
-
Consumer Insights
- Consumer fast facts
- Who has a smart home?
- Graph 1: households with a smart device, by age, 2023
- Graph 2: households with a smart device, by age and income, 2023
- Graph 3: households with a smart device, Ontarians, South Asian consumers and newer Canadians, 2023
- Device ownership
- Graph 4: smart home devices currently owned, 2023
- Graph 5: smart home devices currently owned (select), by age, 2023
- Graph 6: smart home devices currently owned (select), by race, 2023
- Graph 7: interest in purchasing unowned smart devices, newer Canadians vs overall, 2023
- Graph 8: smart home devices currently owned (select), moms vs dads, 2023
- Interest in buying devices
- Graph 9: interest in purchasing unowned smart devices, 2023
- Graph 10: interest in purchasing unowned smart devices (select), Chinese consumers vs overall, 2023
- Graph 11: interest in purchasing unowned smart devices, by parental status, 2023
- Graph 12: "I will likely wait for the economy to improve before buying/upgrading my smart home devices", by various demos, 2023
- Smart home brands
- Graph 13: smart home device brand ownership, 2023
- Graph 14: smart home device brand ownership by 18-34s, by household income, 2023
- Graph 15: "I hope more brands offering lower cost smart home devices enter the market", by age, 2023
- Graph 16: Amazon brand smart device ownership, by age and gender, 2023
- Graph 17: Apple brand smart home device ownership, by race, 2023
- Graph 18: smart home device brand attitudes, 2023
- Graph 19: "There are smart home technology brands that I prefer over others", by age and gender, 2023
- Graph 20: importance of brand of the device when selecting a smart home device, by age and gender, 2023
- Graph 21: "I would be interested in smart home devices from different brands if they could seamlessly interact", by age, 2023
- Graph 22: "I would trust smart home devices more if they are from established brands of adjacent industries to the item", by age, 2023
- Graph 23: "I would trust smart home devices more if they are from established brands of adjacent industries to the item", newer Canadians vs overall, 2023
- Smart home devices: what consumers want
- Graph 24: important when selecting a smart home device, 2023
- Graph 25: importance of aesthetic when selecting a smart home device, by age, 2023
- Graph 26: importance of AI that learns my preferences to self-activate when selecting a smart home device, by age and gender, 2023
- Graph 27: "I would prefer to automate as many household chores as possible", by age, 2023
- Graph 28: "I would prefer to automate as many household chores as possible", by age and gender, 2023
- Graph 29: importance in customer/troubleshooting support when selecting a smart home device, by age, 2023
- Graph 30: importance of energy usage when selecting a smart home device, by age and gender, 2023
- Graph 31: "having sustainably-produced devices is a top concern when choosing smart home brands," 2023
- Graph 32: importance of good online review when selecting a smart home device, Chinese and South Asian consumers vs overall, 2023
- Graph 33: importance of a built-in voice assistant when selecting a smart home device, South Asian vs overall, 2023
- Smart home devices: costs and benefits
- Graph 34: concerns about smart home devices, 2023
- Graph 35: concerns about cost and value of smart home devices, by age, 2023
- Graph 36: smart home devices are too complicated to use or install, by age, 2023
- Graph 37: attitudes towards smart home devices, 2023
- Graph 38: attitudes towards smart home device benefits, by age, 2023
- Graph 39: smart home technology saves money, by age and gender, 2023
- Graph 40: attitudes towards smart home device benefits, by race, 2023
- Graph 41: attitudes towards smart home device benefits, by household income, 2023
-
Competitive strategies
- Launch activity and innovation
- Marketing and advertising
- Graph 42: daily social media users, 2023
- Graph 43: social media daily usage, by age, 2023
- Graph 44: social media daily usage (select), men vs women, 2023
- Opportunities
-
The Market
- Market context
- Market drivers
- Graph 45: Consumer Price Index, 2020-23
- Graph 46: top three concerns over the next six months, 2023
- Graph 47: household savings rate, Q4 2019-Q2 2023
- Graph 48: population aged 0-14 and 65+, 2000-40*
- Graph 49: number and proportion of visible minority population in Canada, 1986-2036
-
Appendix
In the face of growing innovation increasing the range of options available and AI capabilities of those devices, economic challenges remain the greatest barrier.
Michael Lloy, Research Analyst
£ 3,695 (Excl.Tax)
- Pay via credit card or invoice
-
PDF, PPT and Excel download delivered instantly
Instant delivery when paying by credit card, invoice orders may take longer
-
Save up to 20% when you purchase multiple reports
Save 10% when you purchase two reports together.
Save 15% when you purchase three reports together.
Save 20% when your purchase four or more together.
Discount automatically applied at checkout
Need help before you buy?
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact usTrusted by global industry leaders
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Stephen Taylor-Brown, Managing Director, Abacus
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Rebecca Green, Market Insight Manager, Wincanton
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Alana Gavin, VP Research and Insights, Jackman
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Andrew Neeson, Market Intelligence Manager, VocaLink
Need help before you buy?
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact us
