Buy any two reports together for 10% off the total purchase price
Buy any three reports together for 15% off the total purchase price
Buy any four or more reports together for 20% off the total purchase price
"Diversifying frozen breakfast's relevance by building on its inherent convenience can help inspire versatile experiences and craft a more robust category identity."
Joel Gregoire, Associate Director of Food & Drink Reports
Snacking is a longstanding behaviour among Canadians, yet it faces challenges as many consumers report snacking less frequently due to health and weight-related concerns. Addressing these issues without sacrificing the enjoyment and fun of snacking is crucial given the importance of satisfying cravings and indulgence.
The snacking landscape is diverse, with varying demands across different times of the day and among demographic groups. This diversity allows for a wide range of products and categories to meet specific needs. Despite established habits, snacking is well-positioned to introduce consumers to new flavours and experiences, making it more than a routine activity.
Younger generations, particularly Gen Zs entering parenthood, represent a notable opportunity for snacking as an industry. Tailoring snacking options to support newer parents in maintaining their snacking habits while offering them peace of mind in terms of what they feed their kids represents an avenue for growth. By addressing health concerns and aligning with consumers’ evolving preferences, snacking can be positioned for success in the near and long term.
Snacking remains a deeply entrenched behaviour, yet the occasion needs to address persistent concerns around health and wellbeing to support growth.
Joel Gregoire, Associate Director of Food & Drink Reports
This report covers motivations and attitudes related to snacking. Snacks include (but are not limited to) both salty and sweet CPG products, fresh snacks like yogurt and cheese, and produce.
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.
We use a combination of four main research methods when creating our reports, each adding a valuable perspective:
Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
Pay via credit card or purchase order
We send a PDF and Powerpoint straight to your inbox. An interactive version of the report is also available on our online platform
Focus on the data that matters most to you with a customisable databook avaliable on our platform
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
