"Diversifying frozen breakfast's relevance by building on its inherent convenience can help inspire versatile experiences and craft a more robust category identity."
Joel Gregoire, Associate Director of Food & Drink Reports
Snacking is a longstanding behaviour among Canadians, yet it faces challenges as many consumers report snacking less frequently due to health and weight-related concerns. Addressing these issues without sacrificing the enjoyment and fun of snacking is crucial given the importance of satisfying cravings and indulgence.
The snacking landscape is diverse, with varying demands across different times of the day and among demographic groups. This diversity allows for a wide range of products and categories to meet specific needs. Despite established habits, snacking is well-positioned to introduce consumers to new flavours and experiences, making it more than a routine activity.
Younger generations, particularly Gen Zs entering parenthood, represent a notable opportunity for snacking as an industry. Tailoring snacking options to support newer parents in maintaining their snacking habits while offering them peace of mind in terms of what they feed their kids represents an avenue for growth. By addressing health concerns and aligning with consumers’ evolving preferences, snacking can be positioned for success in the near and long term.
Snacking remains a deeply entrenched behaviour, yet the occasion needs to address persistent concerns around health and wellbeing to support growth.
Joel Gregoire, Associate Director of Food & Drink Reports
This report covers motivations and attitudes related to snacking. Snacks include (but are not limited to) both salty and sweet CPG products, fresh snacks like yogurt and cheese, and produce.
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