This report examines the evolving landscape of social media usage in Canada, highlighting generational differences in platform engagement and expectations. It underscores the importance of social media as a daily routine for Canadians, with 60% considering it vital, especially among younger demographics. The report delves into the implications of these trends for brands, emphasizing the need for targeted and culturally relevant content to engage diverse audiences. It also explores the impact of social media on consumer purchasing decisions, noting a significant influence from in-app shopping features and branded posts. Additionally, the report addresses the role of social media in fostering community and connection, particularly among newcomers to Canada and multicultural consumers.
The outlook for social media in 2025 in Canada is poised for significant evolution, driven by technological advancements and shifting user behaviour. Platforms are expected to prioritize immersive experiences like augmented reality (AR) and virtual reality (VR) integration, enhancing how users interact with both content and brands. Privacy and data security will remain at the forefront, with stricter policies to address consumer concerns and governmental regulations. Social commerce is anticipated to expand further, making platforms essential for retail and customer engagement. AI-driven personalization will refine content delivery, ensuring users see relevant, tailored information.
Make no mistake about it: a social-forward strategy is essential when trying to reach a Gen Z audience in 2025.
Candace Baldassarre, Senior Analyst
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“The social media landscape is ever evolving. No longer is social media simply a place for connecting with friends and family. Now, it has emerged as a place...
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