“The social media landscape is ever evolving. No longer is social media simply a place for connecting with friends and family. Now, it has emerged as a place where business gets done. With the days of Myspace a distant memory and ‘content creator’ and ‘influencer’ now legitimate job titles, brands must focus renewed efforts on cultivating and maintaining a strong social media presence aligned with their consumers’ interests at heart. Occupying social media incorrectly is not an option.”
– Candace Baldassarre, Research Analyst
Key issues covered in this Report
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