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"Consumers seek products that combine UV protection with skincare benefits, while also addressing their sensory preferences and individual needs."
Meghan Ross, Senior Research Analyst - Home & Beauty
Canada’s economic landscape is evolving, with inflation now aligning with the Bank of Canada’s 2.4% CPI target. However, a 6.5% unemployment rate highlights ongoing strain on household budgets, reflecting persistent financial pressures. Yet, demand for skin protection products remains strong, with 72% of consumers using such products despite cost-of-living concerns. This reflects widespread acknowledgement of the category’s relevance. As financial caution takes hold, consumers opt for multifunctional and hybrid SPF formats that fold sun protection into everyday personal care.
The most significant market opportunity lies in year-round, multi-benefit personal care with integrated SPF protection designed for streamlined consumer routines. Meanwhile, the category’s greatest threat is a combination of affordability challenges and strict regulatory controls, which has prompted some consumers to import sunscreens lacking Canadian approval. Health Canada’s deliberate pace in approving new UV filters has slowed innovation, curbing both product variety and category engagement.
For the purposes of this Report, Mintel has used the following definitions:
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