Price is the main concern for consumers when grocery shopping, overshadowing environmental considerations. This has always been true, but the recent inflation surge has made savings even more crucial for Canadians to meet their budgets. For many, sustainability has taken a temporary backseat, though consumers aren’t indifferent to the issue. In uncertain times, companies are expected to take action on sustainability.
Implementing sustainability involves two key parts: creating and executing initiatives, and effectively communicating these efforts to consumers. Canadians expect companies to address environmental issues, but explaining their impact can be challenging. Sustainability is complex and science-heavy, with varied perspectives. Conveying significant but not obvious actions can be tough. For instance, reducing packaging and food waste is clear, while the importance of cutting greenhouse gas emissions, crucial in addressing climate change, may not be immediately apparent.
This report highlights what consumers value in food sustainability, identifies who is more or less responsive, and explores how consumers perceive the significance of food sustainability now and in the future.
While sustainability might not be the top priority for consumers when grocery shopping, it's crucial for companies to address to stay relevant.
Joel Gregoire, Associate Director of Food & Drink Reports
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 495
Cheese - Canada by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers total hard/extra hard, semi-hard, soft,...
Find out more£ 3,695
That 34% of consumers see themselves as more sustainable than average – compared to just 13% who say they're less sustainable than average – illustrates the reality of...
Find out more£ 495
Snack Bars - Canada by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers packaged snack bars which...
Find out more£ 3,695
From the consumer's perspective, the consumption of prepared meals has remained stable compared to last year − for the most part, they're not eating more, but they aren't...
Find out more£ 3,695
Snacking is a longstanding behaviour among Canadians, yet it faces challenges as many consumers report snacking less frequently due to health and weight-related concerns. Addressing these issues without...
Find out more
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
