Use of pet tech in Canada is increasingly intentional. Rather than piling on new gadgets, owners are rely on smartphones as central hubs, deepening dependence on key digital apps and tools.
Use of pet tech in Canada is increasingly intentional. Rather than piling on new gadgets, owners are rely on smartphones as central hubs, deepening dependence on key digital apps and tools. However, 59% of pet owners have concerns about data privacy when it comes to using pet tech devices and apps, highlighting a core barrier.
With inflation at 2.8% YOY and persistent pressure on essentials like pet food, higher-cost devices must provide clear ROI by demonstrating measurable impacts on health or safety. App-based platforms are now shifting market power, fuelling a preference for incremental, app-led upgrades rather than frequent hardware adoption.
The greatest potential lies in delivering mobile-first, multi-purpose solutions that help streamline daily care, making smartphones the glue for the ecosystem and meeting demand for convenience and clarity. The key threat is consumer fatigue. 79% of pet owners report that pet tech provides poor value for its cost and 53% feel overwhelmed by the number of pet tech choices, risking retreat from new tech unless value is clear and decisions are simplified.
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
