2023
8
Canada Arts and Crafts Consumer Report 2023
2023-10-20T19:02:11+01:00
REP7BFC9F97_8C29_49C0_A8A7_B143E59D8CD4
3695
167407
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Report
en_GB
Though the stresses of rising prices plague consumers, Canadians don't need much convincing that time crafting is time well-spent. Candace Baldassarre, Research Analyst…

Canada Arts and Crafts Consumer Report 2023

£ 3,695 (Excl.Tax)

Description

The full report provides analysis of the Canadian Arts and Crafts market, competitive strategies and market opportunities, and the latest consumer behaviour in the arts and crafts industry.

Expert Insights from a Leisure Analyst

This report, written by Candace Baldassarre, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the arts and crafts market and add expert context to the numbers.

Though the stresses of rising prices plague consumers, Canadians don’t need much convincing that time crafting is time well-spent.

Candace Baldassarre
Research Analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive summary

  2. Consumer Insights

    • Consumer fast facts
    • Types of crafts made
    • Graph 1: art or craft projects worked on in past year, 2023
    • Graph 2: art or craft projects worked on in past 12 months, by age, 2023
    • Graph 3: art or craft projects worked on in past 12 months, men vs women, 2023
    • Graph 4: crafters, by age and gender, 2023
    • Graph 5: art or craft projects worked on in past 12 months (select), mothers vs fathers, 2023
    • Graph 6: art or craft projects worked on in past 12 months (select), South Asian consumers vs overall, 2023
    • Graph 7: daily website/app usage, by race, 2023
    • Graph 8: art or craft projects worked on in past 12 months (select), newer Canadians vs overall, 2023
    • Graph 9: crafters, by region, 2023
    • Graph 10: crafters, by household financial situation, 2023
    • Crafting skill and frequency
    • Graph 11: crafting frequency, 2023
    • Graph 12: crafting at least a few times per week (NET), by types of crafts made, 2023
    • Graph 13: crafting frequency (select), overall vs mothers vs fathers, 2023
    • Graph 14: crafting skill level, by “I think that my crafting skills are better than those of my peers” (% agree) vs overall, 2023
    • Changes in crafting
    • Graph 15: crafting more since a year ago, by age and gender, 2023
    • Graph 16: crafting more since a year ago, overall vs mothers vs fathers, 2023
    • Graph 17: daily social media use, overall vs moms vs dads, 2023
    • Graph 18: reasons for crafting more than a year ago, 2023
    • Graph 19: crafting more because crafting provides stress relief, men vs women, 2023
    • Graph 20: reasons for crafting more (select), overall vs students, 2023
    • Graph 21: reasons for crafting less than a year ago, 2023
    • Graph 22: crafting less because “I don’t have as much time this year”, by age, 2023
    • Arts and crafts shopping locations
    • Graph 23: art and craft supply purchase locations, 2023
    • Graph 24: purchases art and craft supplies at dollar or discount store, by perceived financial situation, 2023
    • Graph 25: purchases art and craft supplies at dollar or discount store, 2023
    • Graph 26: purchases art and craft supplies from Amazon, by locations of art and craft supplies purchased, 2023
    • Graph 27: art and craft supply purchase locations (select), men vs women, 2023
    • Graph 28: art and craft supplies purchase location (select), overall vs mothers vs fathers, 2023
    • Graph 29: art and craft supply purchase locations (select), by age, 2023
    • Graph 30: art and craft supply purchase locations (select), overall vs students, 2023
    • Creative project inspiration
    • Graph 31: sources of inspiration for creative projects, 2023
    • Graph 32: sources of inspiration for creative projects (select), men vs women, 2023
    • Graph 33: sources of inspiration for creative projects (select), overall vs moms vs dads, 2023
    • Graph 34: sources of inspiration for creative projects (select), by race, 2023
    • Social media inspiration
    • Graph 35: social media sources of inspiration for creative projects, 2023
    • Graph 36: social media sources of inspiration for creative projects, by daily use of social media platform, 2023
    • Graph 37: daily social media use, 2023
    • Graph 38: social media sources of inspiration for creative projects (select), men vs women, 2023
    • Graph 39: daily website/app use, men vs women, 2023
    • Graph 40: social media sources of inspiration for creative projects (select), overall vs moms vs dads, 2023
    • Graph 41: social media sources of inspiration for creative projects (select), by age, 2023
    • Graph 42: social media sources of inspiration for creative projects (select), by language spoken, 2023
    • Barriers to crafting
    • Graph 43: reasons for not crafting in the past 12 months, 2023
    • Graph 44: reasons for not crafting in the past 12 months (select), by age, 2023
    • Graph 45: have not crafted in the past 12 months because “I’m not creative enough”, by workplace location, 2023
    • Graph 46: reasons for not crafting in the past 12 months (select), men vs women, 2023
    • Graph 47: reasons for not crafting in the past 12 months (select), men vs women, 2023
    • Graph 48: reasons for not crafting in the past 12 months (select), by household financial situation, 2023
    • Attitudes toward crafting
    • Graph 49: attitudes toward crafting, 2023
    • Graph 50: attitudes toward crafting, by age, 2023
    • Graph 51: “I often get bored and don’t complete projects I start”, by age, 2023
    • Graph 52: attitudes toward crafting, by race, 2023
    • Graph 53: “I typically enjoy the crafting experience more than the end product”, by age and gender, 2023
    • Graph 54: attitudes toward crafting, men vs women, 2023
    • Graph 55: “I would rather make something than buy it”, by daily site/app usage, 2023
    • Graph 56: “Tutorial videos make me more willing to try a new craft”, by age, 2023
    • Graph 57: “Tutorial videos make me more willing to try a new craft”, by language spoken at home, 2023
  3. Competitive strategies

    • Launch activity and innovation
    • Marketing and advertising
    • Opportunities
  4. The Market

    • Market context
    • Market drivers
    • Graph 58: top three concerns in next six months (NET), 2023
    • Graph 59: top birthplaces of recent Canadian immigrants, 2021
    • Graph 60: population aged 0-14 and 65+, 1988-2068*
    • Graph 61: employed consumers’ workplace location, 2023
  5. Appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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