Canadian Budget Food and Drink Consumer Report 2024
£ 3,695 (Excl.Tax)
Report Summary
As food inflation moderates, trust in grocers and food producers remains challenged. Winning trust back is doable by providing value in ways shoppers can relate to.
Joel Gregoire, Associate Director of Food & Drink Reports
Table of Contents
-
- Key issues covered in this report
-
Executive summary
- Consumer trends: key takeaways
- Market predictions
-
Consumer Insights
- Consumer fast facts
- Budgeting and grocery spending behaviours
- Graph 1: approach to budgeting when grocery shopping, 2022 vs 2023
- Graph 2: change in grocery spending compared to before the period of rapid inflation, 2022 vs 2023
- Graph 3: change in grocery spending compared to before the period of rapid inflation, by financial situation, 2023
- Graph 4: change in grocery spending compared to before the period of rapid inflation, by generation, 2023
- Graph 5: change in grocery spending compared to before the period of rapid inflation, new Canadians vs overall, 2023
- Channels where Canadians shop for groceries
- Graph 6: where shoppers get groceries, 2022 vs 2023
- Graph 7: change in where shoppers get groceries vs a year ago, 2023
- Graph 8: where shoppers get groceries, by financial situation, 2023
- Graph 9: where shoppers get groceries, by generation, 2023
- Graph 10: where shoppers get groceries, new Canadians vs overall, 2023
- Graph 11: where shoppers are getting more groceries vs a year ago, 2022 vs 2023
- Graph 12: where shoppers are getting more groceries vs a year ago, by generation, 2023
- Perceived responsibility for the rise in food prices
- Graph 13: responsible for the rise in food prices (top three), 2023
- Graph 14: responsible for the rise in food prices (top three), by region, 2023
- Graph 15: responsible for the rise in food prices (top three), by generation, 2023
- Graph 16: responsible for the rise in food prices (top three), grocers vs food producers, by generation, 2023
- Attitudes toward trust and grocers
- Graph 17: attitudes related to trust and grocers, 2023
- Graph 18: attitudes related to trust and grocers (% agree), by generation, 2023
- Perceptions of price increases by category
- Graph 19: perception of which categories have risen the most in price versus a year ago (top three), 2023
- Graph 20: categories where shoppers are most willing to sacrifice on quality to save (top three), 2022
- Graph 21: change in retail food prices by category, December 2023 vs December 2022
- Graph 22: perception of which categories have risen the most in price versus a year ago (top three), by generation, 2023
- Actions taken to save on groceries
- Graph 23: actions shoppers take to save on groceries, 2023
- Graph 24: actions shoppers take to save on groceries, 2022 vs 2023
- Graph 25: actions shoppers take to save on groceries, by generation, 2023
- Graph 26: actions shoppers take to save on groceries, mothers vs women no children in the household vs overall, 2023
- Graph 27: actions shoppers take to save on groceries, by financial situation, 2023
- Graph 28: actions shoppers take to save on groceries, Quebec vs overall, 2023
- Attitudes toward value
- Graph 29: attitudes toward value, 2023
- Graph 30: attitudes toward value (% agree), by financial situation, 2023
- Graph 31: attitudes toward value (% agree), by generation, 2023
- Graph 32: attitudes toward value (% agree), new Canadians vs overall, 2023
- Willingness to pay premiums by attribute
- Graph 33: attributes shoppers are willing to pay a premium for, 2023
- Graph 34: attributes shoppers are willing to pay a premium for (% agree), by financial situation, 2023
- Graph 35: attributes shoppers are willing to pay a premium for (% agree), by generation, 2023
- Graph 36: attributes shoppers are willing to pay a premium for (% agree), men vs women, 2023
- Views on prices at foodservice versus retail
- Graph 37: attitudes toward prices at foodservice vs retail, 2023
- Graph 38: attitudes toward prices at foodservice vs retail (% agree), by generation, 2023
- Graph 39: attitudes toward prices at foodservice vs retail (% agree), new Canadians vs overall, 2023
- Graph 40: attitudes toward prices at foodservice vs retail (% agree), Quebec vs overall, 2023
-
Competitive strategies
- Launch activity and innovation
- Graph 41: steps shoppers would like to see grocers/food manufacturers take to help them save, 2022
- Graph 42: attitudes toward using technology when grocery shopping, 2023
- Marketing and advertising
- Graph 43: what matters when shopping for foods and drinks at grocery stores, 2023
- Opportunities
-
The Market
- Market context
- Market drivers
- Graph 44: annual change in CPI and retail food prices by month, January 2019 – December 2023
- Graph 45: Bank of Canada prime rate, by month, 2001-24
- Graph 46: percent of household income used to service debt, 2013-23
- Graph 47: how financial situation compares to a year ago, 2023
- Graph 48: expected change in financial situation over the next 12 months, 2023
- Graph 49: issues Canadians claim to have been affected by over the past two months, 2023
- Graph 50: monthly survey of food services and drinking places, 2019-23
- Graph 51: situations when restaurants were used prior to the pandemic, 2022
- Graph 52: breakdown by financial situation, 2023
- Graph 53: financial situation by generation, 2023
- Graph 54: real gross domestic product at market prices, Q4 2021-Q3 2023
-
Appendix
Why Mintel?
Gain access to high quality market research with every purchase of Mintel’s consumer reports. Here's what else you can expect when buying from us:
Mintel’s Clients Portal
After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal which provides instant access to supplementary insights from Mintel’s industry experts.
Multiple Report Formats
Mintel’s reports are available in PDF and PPT formats, and arrive in your inbox alongside an excel datasheet, so you can share Mintel’s market intelligence with ease.
Interactive Databook
Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
Custom Presentations
Using Mintel’s custom presentation tool, you can easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
Browse our sample PDF report below:
Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
Trusted by companies. Big and small.
