While COVID-19 hit the travel industry in an unprecedented manner, Canadians are excited to travel in 2024 and the industry has clearly rebounded. Though finances are tight, that does not mean consumers are cutting out travel. From seeking less expensive accommodations (35%) to seeking out less expensive activities (29%), Canadians are willing to compromise if that means they can still prioritize vacation. While travel within the nation leads (58%), it should be recognized that international locations are distinctly popular with newer Canadians (ie those who’ve lived in Canada for under five years).
Though family travel remains the most common type of planned vacation, younger consumers show a leaning towards adventure and solo trips. But, women still feel distinctly less safe travelling alone or in groups with strangers than their male counterparts. It is essential to prioritize security and safety during travel. But, not just security and safety of individuals; also of travellers’ belongings and wallets. Airlines need to prioritize baggage handling protocols whilst telecom brands must help make roaming and data less of a scary topic for Canadians.
Canadians are embracing domestic getaways and prioritizing local experiences over international travel, reflecting a wave of adventure and appreciation for home.
Candace Baldassarre, Research Analyst
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In 2025, alternative transportation in Canada is experiencing notable growth, though traditional car ownership remains dominant. Micromobility options such as e-bikes and scooter and bike share programs are...
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