Buy any two reports together for 10% off the total purchase price
Buy any three reports together for 15% off the total purchase price
Buy any four or more reports together for 20% off the total purchase price
"The wellness industry is quickly innovating to meet the rising demand for female-focused health products, thanks to new technology and a better understanding of women's needs."
Meghan Ross, Senior Research Analyst - Home & Beauty
Canada’s wellness market is undergoing a shift as brands and policymakers pivot to address female needs. Notably, 85% of women now agree that the medical community needs to place a greater research focus on female-specific issues. This heightened awareness promises to drive change in addressing historic gender gaps in research, treatment and outcomes.
Multiple market forces are now converging to reshape the category. Canada’s ageing demographic is increasing demand for life-stage-specific solutions, while rapid advances in AI, wearables and affordable at-home diagnostics are fuelling a wave of product innovation. As a result, the traditional boundaries between healthcare, beauty and consumer packaged goods are dissolving, ushering in new cross-sector partnerships, a proliferation of hybrid products and a broader definition of what constitutes ‘wellness’ for women.
Looking ahead, the most significant growth opportunity lies in personalised, accessible wellness solutions designed to support women at every life stage and income level. However, economic headwinds and the spread of wellness misinformation threaten to erode trust in the category. Market leaders will need to demonstrate value, transparency and affordability to win sustained adoption in a field where credibility and consumer confidence are increasingly critical.
This Report examines lifestages and health topics that are distinct to women, focusing on the resources they seek to educate themselves about their wellbeing and the products they use to address specific needs at each stage. It explores women’s attitudes toward health and wellness offerings in relation to their current lifestage, providing insights to help brands better connect with female consumers while identifying unmet needs and opportunities in the market.
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.
We use a combination of four main research methods when creating our reports, each adding a valuable perspective:
Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
Pay via credit card or invoice (net 30 payment terms)
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
Focus on the data that matters most to you with a customisable databook avaliable on our platform
Discount automatically applied in basket
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
