Canada Yogurt and Yogurt Drinks Market Report 2024
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A striking 80% of yogurt consumers consider it a healthier alternative to indulgent snacks, underscoring yogurts position as a mainstay in consideration sets beyond traditional uses. This mirrors a broader trend of consumers seeking protein-rich and convenient foods for a wider variety of eating occasions. The growth of the yogurt category will stem from an appetite for healthier lifestyles, satisfied by a broad selection of yogurts with functional benefits and diverse flavors.
While most consumers will continue to purchase yogurt as often as they currently do, rising dairy prices pose a barrier, prompting some consumers to reduce their consumption and prioritize budget over healthy eating. This shift has led to a growing preference for private label products in general, challenging brands to expand their presence in discount channels while maintaining high quality expectations.
Consumers will continue prioritizing and seeking out authentic, high-quality ingredients, favoring “made with Canadian dairy” and real fruit additions. Yogurts that deliver genuine fruit flavors and textures will meet the demand for natural, less processed foods. Offering products that balance taste and texture and introducing international-style yogurts can satisfy consumer cravings for healthy yet indulgent alternatives, enriching the yogurt experience.
Emphasis on health, natural ingredients, and economic value within the yogurt category invites brands to innovate and cater to evolving tastes and lifestyle trends.
Pooja Lal, Research Analyst
For the purposes of this Report, Mintel has used the following definitions for yogurt:
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