"Yogurt is thriving on nutritional density and convenience, but the appetite for more is strong, inviting brands to innovate in areas that move yogurt beyond traditional formats."
Jack Doggett, Food & Drink Analyst
Seen as nutritious, convenient and tasty, yogurt and yogurt drinks continue to be core options for consumers, resulting in a market that is both well-established and growing. Protein is a major area of focus for both brands and consumers; innovations in protein are highly requested across all consumer groups. However, the demand for benefits extends well beyond that macronutrient, as consumers want naturality, less sugar and other functional benefits to stack on top of protein.
The affinity for dairy, especially dairy sourced from Canada, has boosted dairy yogurt’s growth. Due to this, plant-based yogurts have struggled to find an identity but continue to see more launches each year. Additionally, an increasingly multicultural Canadian population, particularly those with Asian backgrounds, brings new perspectives and expectations tied to yogurt, poising the category for future innovation and growth.
For the purposes of this Report, Mintel has used the following definitions for yogurt:
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