2024
8
Canadian Lifestyles Market Report 2024
2024-04-25T19:02:13+01:00
REP76FA3567_5538_4973_A505_66F5C45D166E
3695
172650
[{"name":"Consumer Lifestyles","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-lifestyles"}]
Report
en_GB
Home is where the heart is – but home is getting smaller and costlier. Housing affects the entire market, meaning all companies should consider its implications.Scott Stewart, Associate Director,…

Canadian Lifestyles Market Report 2024

£ 3,695 (Excl.Tax)

Report Summary

Home is where the heart is – but home is getting smaller and costlier. Housing affects the entire market, meaning all companies should consider its implications.

Scott Stewart, Associate Director, Lifestyles & Retail

Table of Contents

    • Key issues covered in this Report
  1. Executive summary

    • The markets
    • The consumer
  2. Canada Today – The People

    • Graph 1: population by generation, 2023
    • Graph 2: total fertility rate (number of children per woman), 1992-2022
    • Graph 3: population projections, by growth scenario, 2025-65
    • Graph 4: % of population by generation in Canada, 2021
    • Graph 5: homeownership rate, by age, 2011-21
    • Graph 6: 18-34s relationship status, by home ownership status, 2024
  3. Canada Today – The Economy

    • Graph 7: quarterly GDP growth at market prices, 2021-23
    • Graph 8: CPI inflation (year over year percentage change), 2019-24
    • Graph 9: unemployment rate (seasonally adjusted), 2020-24
    • Graph 10: policy interest rate, by month, 2022-24
    • Graph 11: debt servicing – interest vs principal, 2018-23
    • Graph 12: new house price index (December 2016=100), 2004-24
    • Graph 13: housing completion estimates, single-detached vs multiple, 2003-22
    • Graph 14: average monthly rental rate price of a two-bedroom home ($), by province, 2022-23
    • Graph 15: distribution of average household wealth, by wealth quintile, Q3 2023
  4. The Market – Overview

    • Graph 16: total consumer expenditure ($ bn), at current prices, 2023
    • Graph 17: total household expenditure (2017 constant prices), 2019-23
  5. Category Reviews

    • Housing
    • Personal finances
    • In-home food
    • Drinks
    • Technology and communications
    • Leisure and entertainment
    • Household care
    • Beauty and personal care
  6. Consumer Insights

    • Consumer fast facts
    • Consumer fast facts (continued)
    • Where people live today
    • Graph 18: live in a single-detached house, by generation, time in Canada and race, 2024
    • Graph 19:
    • Graph 20: live in a single-detached house, by household income and home ownership status, 2024
    • Graph 21: home size, by type of home (NET), 2024
    • Graph 22: perceptions of home space, by type of home (NET), 2024
    • Graph 23: "My home feels too small," by generation, time in Canada and race, 2024
    • Graph 24: dog and cat ownership, by type of home (NET), 2024
    • Housing finances
    • Graph 25: share of net income spent on mortgage/rent, 2024
    • Graph 26: share of net income spent on mortgage/rent, by generation, 2024
    • Graph 27: spend 41% or more of net income on mortgage/rent, by household income, home ownership status and type of home (NET), 2024
    • How space is used at home
    • Graph 28: activities in the bedroom – video content, by generation, 2024
    • Graph 29: activities in the bedroom – eating, by generation, 2024
    • Graph 30: activities in the bedroom, by household size, 2024
    • Graph 31: activities in the basement, by type of home (NET), 2024
    • Graph 32: host/socialize with guests in the kitchen, by gender, age, race and household income, 2024
    • Extra space and amenities at home
    • Graph 33: home amenities, 2024
    • Graph 34: home amenities, by home ownership status, 2024
    • Graph 35: home amenities, by age, 2024
    • Graph 36: social media sites visited daily, by age, 2024
    • Graph 37: home amenities, by race, 2024
    • Graph 38: home amenities, by time in Canada, 2024
    • Graph 39: "I wish I had more storage space at home," by home amenities, 2024
    • Movers and their reasons for moving
    • Graph 40: moving expectations in the next three years, 2024
    • Graph 41: expect to move within the next three years, by age, 2024
    • Graph 42: expect to move within the next three years, by race and time in Canada, 2024
    • Graph 43: reasons for moving, by age, 2024
    • Graph 44: expect to move within the next three years, by type of home (NET), 2024
    • Graph 45: reasons for moving – upsizing, by type of home (NET), 2024
    • Non-movers and their reasons for staying put
    • Graph 46: expect to have the same primary residence in three years, by generation, time in Canada and race, 2024
    • Graph 47: reasons for not moving, 2024
    • Graph 48: reasons for not moving, homeowners, 2024
    • Graph 49: reasons for not moving, renters, 2024
    • Mintel Trend Serving the Underserved
    • Graph 50: live in a household 500 square feet or smaller, by race, time in Canada and current financial situation, 2024
    • Graph 51: rent their home, by race, time in Canada and current financial situation, 2024
    • Graph 52: "I received help from my family towards the down payment for my home" (% agree), by age, 2024
  7. Appendix

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

    Consumer

    Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

    Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

    Data

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    *databooks not available with UK B2B Industry reports.

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    2024 Sample Consumer Cover

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