2020
9
Germany Car Purchasing Market Report 2020
2020-09-03T11:53:28+01:00
REP1362CA0E_47D8_45D6_8BFB_C9F49BB7977D
2195
124457
[{"name":"Car Purchasing and Finance","url":"https:\/\/store.mintel.com\/industries\/transport\/automotive\/car-purchasing-finance"}]
Report
en_GB
Germany will face a very challenging year due to the impact of COVID-19, with depressed sales forcing the car sector to focus on its most promising segments. Bettina Krechel,…

Germany Car Purchasing Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Prepare for short-term difficulties

New car sales in Germany are set to fall during 2020 as a result of the COVID-19 pandemic, although disruption could potentially be short-lived. Knowing your customer, and especially those that are planning to purchase in the next 12 months, will be increasingly important in these difficult times.

Don’t be afraid to innovate

In the same way that the SUV changed how consumers look at cars, so will the challenge to de-carbonise the automotive sector. Manufacturers shouldn’t be afraid to develop new forms of technology and is key for their success if overcoming buyer concerns. Strong latent demand exists for innovation from buyers, but not at any price.

 

“Germany will face a very challenging year due to the impact of COVID-19, with depressed sales forcing the car sector to focus on its most promising segments.”

Bettina Krechel, Research Director – German Reports

Table of Contents

  1. Executive summary

    • Market context
    • Mintel predicts
    • What consumers want and why
    • Graph 1: where last car purchased, by income, January 2020
    • Graph 2: consumer fuel preferences, January 2020
    • Graph 3: importance of features when purchasing an electric car, January 2020
    • Opportunities
    • The competitive landscape
    • Graph 4: key distribution channels, new and used cars, 2019
    • Graph 5: new car sales by model (% volume), top ten models, 2019
  2. THE IMPACT OF COVID-19

    • market drivers

      • Graph 6: "How worried are you about the risk of being exposed to the Coronavirus (also known as COVID-19)?", March-April, 2020
      • Graph 7: "To what extent are you worried about how the outbreak might affect your lifestyle?", March-April, 2020
      • Graph 8: gross domestic product, price-adjusted, 2009-19
      • Graph 9: consumer price index, 2015-19
    • What consumers want and why

      • Car ownership
      • Graph 10: car ownership, January 2020
      • Graph 11: car ownership, by income, January 2020
      • Graph 12: car ownership, by gender and age, January 2020
      • Graph 13: car ownership, by region, January 2020
      • Age of car owned
      • Graph 14: age of car owned, by income, January 2020
      • Graph 15: age of car owned, by age, January 2020
      • Graph 16: age of car owned, adults aged 18-34, January 2020
      • Graph 17: age of car owned, by region (bought a new car in the last two years), January 2020
      • Access to cars for those without a car
      • Graph 18: access to cars for non-car owners, January 2020
      • Graph 19: access to cars for non-car owners, by age, January 2020
      • Where car was last purchased
      • Graph 20: where last car was purchased, January 2020
      • Graph 21: where last car was purchased, by income, five most popular channels, January 2020
      • Graph 22: where last car was purchased, by age (online and sales websites online), January 2020
      • Graph 23: where last car was purchased, by car ownership, January 2020
      • Car purchasing intentions, next three years
      • Graph 24: car purchase intentions – next three years, January 2020
      • Graph 25: car purchase intentions – next three years, by age, January 2020
      • Graph 26: car purchase intentions – next three years, by gender, January 2020
      • Graph 27: car purchase intentions – next three years, by household size, January 2020
      • Graph 28: car purchase intentions – next three years, by income, January 2020
      • Graph 29: car purchase intentions by car ownership, January 2020
      • Car purchasing intentions, timeline for purchase
      • Graph 30: car purchase intentions – timeline for purchase, January 2020
      • Graph 31: car purchase intentions – timeline for purchase, by age, January 2020
      • Graph 32: car purchase intentions – timeline for purchase, by income band, January 2020
      • Car purchasing intentions, new or used
      • Graph 33: car purchase intentions – new or used, by income band, January 2020
      • Graph 34: car purchase intentions – new or used, by age and gender, January 2020
      • Graph 35: car purchase intentions – new or used by car ownership, January 2020
      • Preference for fuel types
      • Graph 36: preference for fuel types, January 2020
      • Graph 37: preference for fuel types (NET), 18-34 (any likely), January 2020
      • Graph 38: preference for fuel types (NET), by gender, January 2020
      • Graph 39: preference for fuel types (NET) by car ownership, January 2020
      • Purchasing an electric car
      • Graph 40: importance of features associated with purchasing an electric car, January 2020
      • Graph 41: importance of features associated with purchasing an electric car, top three features, by age and gender, January 2020
      • Channels of distribution
      • Graph 42: key distribution channels, new and used cars, 2019
    • Market share

      • Graph 43: new car sales by brand (% volume), leading 10 brands, 2014 and 2019
      • Graph 44: new car sales by brand and model (% volume), leading 10 models, 2014 and 2019
    • Market segmentation, SIZE and forecast

      • Market size and forecast
      • Market segmentation
      • Graph 45: new cars sales by category (SUV and off road), 2014-19
      • Graph 46: new car sales, by fuel type, 2014 and 2019
      • Graph 47: new car sales by, alternative fuel, 2014-19
    • Appendix

      • Note on COVID-19
      • Appendix – products covered, abbreviations and consumer research methodology

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    The consumer

    What They Want. Why They Want It.

    The Competitors

    Who’s Winning. How To Stay Ahead.

    The Market

    Size, Segments, Shares And Forecasts: How It All Adds Up.

    The Innovations

    New Ideas. New Products. New Potential.

    The Opportunities

    Where The White Space Is. How To Make It Yours.

    The Trends

    What’s Shaping Demand – Today And Tomorrow.

    Below is a sample report, understand what you are buying.

    Click to show report
    Germany Sample Report Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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