2021
0
China Car Usage Habits Market Report 2021
2021-11-17T03:12:19+00:00
OX1049665
3695
145316
[{"name":"Automotive","url":"https:\/\/store.mintel.com\/industries\/transport\/automotive"},{"name":"Consumer Habits","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-habits"}]
Report
en_GB
“Unlike in the past when large cabin space, value for money and powerful engines were top of mind, safety and intelligence have become the key concepts for car makers in…

China Car Usage Habits Market Report 2021

£ 3,695 (Excl.Tax)

Report Summary

“Unlike in the past when large cabin space, value for money and powerful engines were top of mind, safety and intelligence have become the key concepts for car makers in shaping their brand image. Increased safety awareness of consumers is not only demonstrated by an increase in the demand for safety assist configurations but also an increasing concern for cabin air quality. More and more brands are using technologies such as AI to meet the differentiated demands for driver assistance safety features and intelligent ‘clean’ cabins in various consumer segments. The advent of the age of intelligent connectivity means that car brands should be oriented towards user experience by enabling enhanced communication between the car and its user.”

– Austin Yuan, Research analyst

This report covers the following issues:

  • Choice of functional configurations: increase in safety awareness promotes the application of advanced driver assistance configurations.
  • Preference for exterior and interior designs: eco-friendly and grand designs are setting new trends in aesthetics.
  • Awareness of safe car usage: improper driving behaviours highlight opportunities to market safety alert and monitoring features.
  • Attention to the car environment: disinfection and sanitisation systems see upgrades to feature advanced air purification functionalities.
  • Radio content received in the car: car users are tuning into a wider variety of radio programmes.
  • Attitude towards car usage: desire for exclusivity in car ownership is the driving force behind increased car sales.

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Report scope
        • Executive Summary

            • Market factors
              • Carbon emission policies facilitate launch of energy-efficient models
                • Sustainability concept encourage utilisation of recycled materials in production
                  • ‘Clean’ cabins make their way into consumers’ car purchase check-list
                    • Smart cabins create an ecosystem to enable more scenarios of car use
                      • Companies and brands
                        • Marketing cases
                          • Figure 1: Hongqi poster and H9 presentation ceremony, 2021
                        • Yiche join hands with Zhejiang Television in the Super 818 Motor Gala Night
                          • Figure 2: Poster for the Super 818 Motor Gala Night 2021
                        • GAC AION open its first DTC experience centre for better customer experience
                          • Figure 3: The fashionable ‘Beibi milk tea’ – AION’s first cross-category initiative
                        • ORA launch the first open-to-all creative platform IP targeting females
                          • Figure 4: ‘Good Products’ from ORA, 2021
                        • Product innovations
                          • Figure 5: The BMW app
                        • AI technologies prevent accidents
                          • Figure 6: AI Dashcam
                          • Figure 7: Inattentive driving monitoring system developed by Omnitracs
                        • Tesla’s solar roof add 15 miles to the daily range
                          • Figure 8: Tesla Cybertruck
                        • The Consumer
                          • Average driving distance increase compared to last year
                            • Figure 9: Changes in driving distances, 2021
                          • Increased safety awareness leads to stronger demand for safety assist configurations
                            • Figure 10: Selection of functional configurations, 2021
                          • Smart and grand designs become the mainstream choice
                            • Figure 11: Design preferences – Exterior and interior, 2021
                          • Nearly 20% of drivers admit improper driving behaviours, suggesting opportunities for safety alert and monitoring systems
                            • Figure 12: Awareness of safe car usage, 2021
                          • Half of the interviewees sanitise their cars regularly
                            • Figure13: Attention to the car environment, 2021
                          • 80% of car owners would listen to the radio while in the car, with increasingly diversified content preferences
                            • Figure 14: Radio content received in the car, 2021
                          • Owning a car for exclusive use by the individual is a driver to further expansion of car ownership
                            • Figure 15: Attitudes towards car usage, 2021
                          • What we think
                          • Issues and Insights

                            • Brands strive to differentiate from others in their offer of smart driver assistance features
                              • The facts
                                • The implications
                                  • Figure 16: Toyota Safety Sense, 2021
                                • ‘Clean’ cabin concept help brand to create an image of promoting health and wellbeing
                                  • The facts
                                    • The implications
                                      • Figure 17: ‘Clean’ cabin of Jetour X70 Zhuge version, 2021
                                    • Collaboration with entertainment and learning platforms can help brands target younger age groups
                                      • The facts
                                        • The implications
                                          • Figure 18: Battle for the Crown of Fengxing National Championships (风行王者争霸·全国冠军挑战赛), 2021
                                      • The Market

                                        • Market Factors
                                          • Carbon emission policies facilitate launch of energy-efficient models
                                            • Sustainability concept encourage utilisation of recycled materials in production
                                              • ‘Clean’ cabins make their way into consumers’ car purchase check-list
                                                • Smart cabins create an ecosystem to enable more scenarios of car use
                                                • Key Players

                                                  • Marketing cases
                                                    • Hongqi go beyond its audience circle by tapping into the Olympic fad
                                                      • Figure 19: Hongqi poster and H9 presentation ceremony, 2021
                                                    • Yiche join hands with Zhejiang Television in the Super 818 Motor Gala Night
                                                      • Figure 20: Poster for the Super 818 Motor Gala Night 2021
                                                    • GAC AION open its first DTC experience centre for better customer experience
                                                      • Figure 21: The fashionable ‘Beibi milk tea’ – AION’s first cross-category initiative
                                                    • ORA launch the first open-to-all creative platform IP targeting females
                                                      • Figure 22: ‘Good Products’ from ORA, 2021
                                                    • Product innovations
                                                      • BMW create a ‘pioneering digital experience’
                                                        • Figure 23: The BMW app
                                                      • AI technologies stop accidents
                                                        • Figure 24: AI Dashcam
                                                        • Figure 25: Inattentive driving monitoring system developed by Omnitracs
                                                      • Tesla’s solar roof add 15 miles to the daily range
                                                        • Figure 26: Tesla Cybertruck
                                                    • The Consumer – Change in Driving Distances

                                                      • Average driving distance increase compared to last year
                                                          • Figure 27: Changes in driving distances, 2021
                                                        • Higher average mileages could be a result of young car owners taking long journeys more often
                                                          • Figure 28: Changes in driving distances, by age, 2021
                                                        • Car owners in lower-tier cities may drive more often out of convenience
                                                          • Figure 29: Changes in driving distances, by city tier, 2021
                                                        • Pure electric car owners’ behaviour unaffected by range anxiety
                                                          • Figure 30: Purchase of premium domestic brands, by car energy type, 2021
                                                      • Selection of Functional Configurations

                                                        • Increased safety awareness lead to stronger demand for safety assist configurations
                                                          • Figure 31: Selection of functional configurations, 2021
                                                        • Active safety features more important to car owners who drive long distances
                                                          • Figure 32: Selection of functional configuration, by annual driving distance, 2021
                                                        • Smart assist features to become the highlight for female car buyers
                                                          • Figure 33: Selection of functional configuration, by gender, 2021
                                                      • Design Preferences – Exterior and Interior

                                                        • Smart and grand designs become the mainstream choice
                                                          • Figure 34: Design preferences – Exterior and interior, 2021
                                                        • Sporty and fashionable designs weigh less heavily with consumers and attract only young buyers
                                                          • Figure 35: Design preferences – Exterior and interior, by age, 2021
                                                        • Leather seats remain standard for premium models, while new materials stand out in budget cars
                                                          • Figure 36: Design preferences – Exterior and interior, by car purchase price, 2021
                                                          • Figure 37: Seats in a HiPhi model, 2021
                                                        • Male car buyers more likely to pay for up-sizing exterior features
                                                          • Figure 38: Design preferences – Exterior and interior, by gender, 2021
                                                      • Awareness of Safe Car Usage

                                                        • Nearly 20% of drivers admit improper driving behaviours, which suggests opportunities for safety alert and monitoring systems
                                                          • Figure 39: Awareness of safe car usage, 2021
                                                        • Female car owners are safer drivers than their male counterparts
                                                          • Figure 40: Awareness of safe car usage, by gender – paying attention and doing well, 2021
                                                          • Figure 41: Pothole warning system of Mercedes-Benz, 2021
                                                        • Owners of high-end cars have better car maintenance practices
                                                          • Figure 42: Awareness of safe car usage, by car purchase price – paying attention and doing well, 2021
                                                      • Attention to the Car Environment

                                                        • Half of the interviewees sanitise their cars regularly
                                                          • Figure 43: Attention to the car environment, 2021
                                                          • Figure 44: TCM diffuser system of Geely Preface, 2021
                                                        • Families with children have higher expectations of cabin cleanliness and air quality
                                                          • Figure 45: Attention to the car environment, by marital status, 2021
                                                          • Figure 46: Ford Refresh95 cabin air filer, 2021
                                                        • Car wash and services market in lower-tier cities are no less lucrative than first- and second-tier cities
                                                          • Figure 47: Attention to the car environment, by city tier, 2021
                                                      • Radio Content Received in Car

                                                        • 80% of car owners would listen to the radio while in the car, with increasingly diversified content preferences
                                                          • Figure 48: Radio contents received in the car, 2021
                                                          • Figure 49: Bentley’s adaptive music feature, 2021
                                                        • Young drivers have lower expectations of the quality of radio content received in the car
                                                          • Figure 50: Radio contents received in car, by age, 2021
                                                        • Long-distance drivers in particular favour lifestyle and relationship programmes
                                                          • Figure 51: Radio contents received in car, by age, 2021
                                                      • Attitude towards Car Usage

                                                        • Owning a car for exclusive use by the individual is a driver to further expansion of car ownership
                                                          • Figure 52: Attitudes towards car usage, 2021
                                                        • Exclusive car ownership holds symbolic value for young car buyers
                                                          • Figure 53: Attitudes towards car usage, by age, 2021
                                                        • Female car owners prefer personalised decorations
                                                          • Figure 54: Attitudes towards car usage, by gender, 2021
                                                          • Figure 55: ORA’s ‘Lightening Cat’ and ‘Punk Cat’, 2021
                                                        • Accident prevention and safety awareness increase with mileages spent on the road
                                                          • Figure 56: Attitudes towards car usage, by annual driving distances, 2021
                                                      • Appendix

                                                        • Methodology
                                                          • Abbreviations

                                                          About the report

                                                          This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                          Market

                                                          Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                          Consumer

                                                          Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                          Brand/Company

                                                          Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                          Data

                                                          Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                          *databooks not available with UK B2B Industry reports.

                                                          Below is a sample report, understand what you are buying.

                                                          Click to show report
                                                          2024 Sample Consumer Cover

                                                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

                                                          Trusted by companies. Big and small.

                                                          Want to speak to us directly?

                                                          Contact us with your enquiry and our expert global team can help.

                                                          Get in touch