2022
0
China Car Usage Habits Market Report 2022
2022-11-17T03:06:53+00:00
OX1103097
3695
157577
[{"name":"Automotive","url":"https:\/\/store.mintel.com\/industries\/transport\/automotive"},{"name":"Consumer Habits","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-habits"}]
Report
en_GB
“Most car owners will connect their phone to the in-car system to receive the best experience available at this stage. In the high end new energy vehicle (NEV) sector, the…

China Car Usage Habits Market Report 2022

£ 3,695 (Excl.Tax)

Report Summary

“Most car owners will connect their phone to the in-car system to receive the best experience available at this stage. In the high end new energy vehicle (NEV) sector, the car networking ecosystem centred on in-car system has burgeoned. Besides the smart experience brought by the in-car system, car owners have more expectations for high-tech car appearances, as such aesthetic provides new emotional values. Moreover, car owners are approaching assisted driving features with more rationality, as well as giving its basic functions more recognition.”

– Austin Yuan, Research analyst

Key issues covered in this Report:

  • Self-driving scenarios
  • Usage habits of navigation or music functions
  • Usage of mobile phone connectivity functions
  • Satisfaction with cars running on different energy sources
  • Usage and satisfaction level of assisted driving features
  • Functions and configuration that showcase the aesthetic of the car

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Report scope
        • Executive Summary

            • Market factors
              • Intelligent connectivity simplifies the driving experience
                • Additional car buyers prefer models with special usage values
                  • The rising purchasing power of the younger generation boosts the diversification of car peripherals
                    • Short video platforms are subtly changing car owners’ usage habits
                      • Companies and brands
                        • Marketing cases
                          • Cultivating smart car usage habits through smart driving tests
                            • Figure 1: XPeng Motors 3,000 Kilometres Expedition, 2021
                          • Promote parent-child marketing to embed eco-friendly concepts in children
                            • Figure 2: NETA Magic Kid, 2022
                          • Immersive marketing vividly conveys the driving experience
                            • Figure 3: Ford Mustang Mach-E “Electric Horse Departure” Brand Night and “Formula 3.65 Challenge”, 2022
                          • Product innovations
                            • Multi-terrain monitor function allows drivers to see the road conditions from within the vehicle
                              • Figure 4: Toyota multi-terrain monitor patent
                            • Tesla’s new software scans bumpy roads to avoid obstacles
                              • Figure 5: Tesla’s adaptive suspension system
                            • Renault partners with app developers to enrich the connectivity experience
                              • Figure 6: Renault’s OpenR Link infotainment interface
                            • The consumer
                              • Mileage reduction due to the outbreak continues
                                • Figure 7: Changes in driving distances, 2022
                              • About a third of car owners have been on long self-driving trips of more than four hours
                                • Figure 8: Self-driving scenarios, 2022
                              • Connectivity between mobile phones and in-car systems becomes mainstream
                                • Figure 9: Usage habits of navigation or music function, by age, 2022
                              • Over half of users have already used the mobile phone connectivity feature
                                • Figure 10: Usage of mobile phone connectivity functions, 2022
                              • BEVs have significant advantages in terms of ride space and noise level
                                • Figure 11: Satisfaction with car experience, by car energy type, 2022
                              • Basic assisted driving features gradually gaining acceptance among car owners
                                • Figure 12: Driving features usage and satisfaction level, 2022
                              • Tech-forward designs bring new values
                                • Figure 13: Valued car designs, 2022
                              • What we think
                              • Issues and Insights

                                • Leveraging the knock-on effect of self-driving tour recommendations
                                  • The facts
                                    • The implications
                                      • Figure 14: Ford Everest, 2022
                                    • Create smart, interactive experiences that shift from platform mindset to ecosystem mindset
                                      • The facts
                                        • The implications
                                          • Figure 15: Huawei AITO M5, 2022
                                        • The appearance of a car needs to be designed for the real world
                                          • The facts
                                            • The implications
                                              • Figure 16: LI Auto L9, 2022
                                          • The market

                                            • Market Factors
                                              • Smart connectivity simplifies the driving experience
                                                • Additional car buyers prefer models with special usage values
                                                  • The rising purchasing power of younger generation boosts the diversification of car peripherals
                                                    • Short video platforms are subtly changing car owners’ usage habits
                                                    • Key Players

                                                      • Marketing cases
                                                        • Cultivating smart car usage habits through smart driving tests
                                                          • Figure 17: XPeng Motors 3,000 kilometres expedition, 2021
                                                        • Promote parent-child marketing to embed eco-friendly concepts in children
                                                          • Figure 18: NETA Magic Kid, 2022
                                                        • Immersive marketing vividly conveys the driving experience
                                                          • Figure 19: Ford Mustang Mach-E “Electric Horse departure” Brand Night and “Formula 3.65 Challenge”, 2022
                                                        • Product innovations
                                                          • Multi-terrain monitor function allows drivers to see the road conditions from within the vehicle
                                                            • Figure 20: Toyota multi-terrain monitor patent
                                                          • Tesla’s new software scans bumpy roads to help avoid obstacles
                                                            • Figure 21: Tesla’s adaptive suspension system
                                                          • Renault partners with app developers to enrich the inter-connectivity experience
                                                            • Figure 22: Renault’s OpenR Link infotainment interface
                                                        • Change in Driving Distances

                                                          • Mileage reduction due to the outbreak continues
                                                            • Figure 23: Changes in driving distances, 2022
                                                          • Significant reduction in mileage in 2022 for car owners in tier 1 cities
                                                            • Figure 24: Changes in driving distances, by city tier, 2022
                                                          • Family car usage has become an essential need in the midst of the pandemic
                                                            • Figure 25: Changes in driving distances, by age, 2022
                                                        • Self-driving scenarios

                                                          • About a third of car owners have been on long self-driving trips of more than four hours
                                                            • Figure 26: Self-driving scenarios, 2022
                                                          • The proportion of long-distance self-driving trips by NEVs has approached that of fuel cars
                                                            • Figure 27: Self-driving scenarios, by car energy type, 2022
                                                          • Challenging self-driving trips appeal to young and middle-aged car owners
                                                            • Figure 28: Self-driving scenarios – Bumpy road sections, by age, 2022
                                                        • Usage habits of navigation or music function

                                                          • Connectivity between mobile phones and in-car systems becomes mainstream
                                                            • Figure 29: Usage habits of navigation or music function, by age, 2022
                                                          • Smart in-car systems are increasingly being recognised by high-end NEV owners
                                                            • Figure 30: Usage habits of navigation or music function, by car energy type and car price, 2022
                                                          • Car owners in lower tier cities may be willing to connect their mobile phones to in-car systems due to the slower pace of life
                                                            • Figure 31: Usage habits of navigation or music function, by city tier, 2022
                                                        • Usage of mobile phone connectivity functions

                                                          • Over half of users have already used the mobile phone connectivity feature
                                                            • Figure 32: Usage of mobile phone connectivity functions, 2022
                                                          • Significant increase in mobile phone connectivity usage among new car owners within one year
                                                            • Figure 33: Usage of mobile phone connectivity functions – ‘I have used it before’, by car ownership time, 2022
                                                          • Higher usage of child retention alerts in lower tier cities
                                                            • Figure 34: Usage of mobile phone connectivity functions – ‘I have used it before’, by city tier, 2022
                                                        • Satisfaction with car experience

                                                          • BEVs have significant advantages in terms of ride space and noise level
                                                            • Figure 35: Satisfaction with car experience, by car energy type, 2022
                                                          • Significant increase in satisfaction with car speakers for car owners within one year
                                                            • Figure 36: Satisfaction with car experience, by car ownership time, 2022
                                                          • The advantages of NEVs over RMB200,000 vs fuel cars are not obvious
                                                            • Figure 37: Satisfaction with car experience, by car purchase price, 2022
                                                        • Usage and satisfaction level of assisted driving features

                                                          • Basic assisted driving features gradually gaining acceptance among car owners
                                                            • Figure 38: Driving features usage and satisfaction level, 2022
                                                          • Usage of assisted driving features could be increased
                                                            • Figure 39: Usage rate and satisfaction level of driving features, by car energy type, 2022
                                                          • Older car owners aged 50-59 are more satisfied with safety-based assisted driving features
                                                            • Figure 40: Usage rate and satisfaction of driving features – Satisfaction level, by age, 2022
                                                        • Valued car designs

                                                          • Tech-forward designs bring new values
                                                            • Figure 41: Valued car designs, 2022
                                                          • Car owners in tier 2 and lower cities are more attracted to the ‘grand’ element
                                                            • Figure 42: Valued car designs, by city tier, 2022
                                                          • Car owners with cars in the RMB100,000-200,000 range place more importance on practical features
                                                            • Figure 43: Valued car designs, by car price, 2022
                                                        • Appendix

                                                          • Methodology
                                                            • Abbreviations

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