2021
0
Brazil Carbonated Soft Drinks Market Report 2021
2021-07-15T13:20:19+01:00
OX1048441
3265
140265
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Report
en_GB
"Health concerns and the economic recession brought by the COVID-19 pandemic have led Brazilian consumers to reduce CSD consumption. To overcome this barrier, brands and companies could invest in products…

Brazil Carbonated Soft Drinks Market Report 2021

£ 3,265 (Excl.Tax)

Report Summary

“Health concerns and the economic recession brought by the COVID-19 pandemic have led Brazilian consumers to reduce CSD consumption. To overcome this barrier, brands and companies could invest in products made with natural ingredients that offer real health and wellbeing benefits, bearing in mind that price is the decisive factor in the short and medium term.”
– Laura Menegon, Junior Research Analyst

Key issues covered in this Report

  • What types of CSDs consumers are drinking and how often they are doing so
  • Consumption occasions
  • Interest in innovation
  • Behaviors towards carbonated soft drinks

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
          • COVID-19: market context
          • Executive Summary

              • Market overview
                • The impact of COVID-19 on the CSDs category
                  • Figure 1: Predicted impact of COVID-19 in the short, medium and long term on the CSDs category, May 2020
                • Mintel Trend Drivers
                  • Figure 2: Mintel Trend Drivers
                • Challenges
                  • CSDs consumption related to feeling guilty
                    • Consumers avoid drinking CSDs at home
                      • Opportunities
                        • CSDs can grow as alcoholic drink mixers
                          • CSDs can gain space positioned as snacks
                            • CSDs can do better if suited for children
                            • Market Drivers

                              • Growing incidence of diabetes and obesity may impact sugary drinks
                                • Worsening of the pandemic and unemployment impact household consumption
                                  • Food and drink prices rise three times more than inflation
                                    • New labeling rules represent a challenge for the whole category
                                      • Figure 3: Maximum amount allowed of added sugar, saturated fats and salt for nutritional labeling on the front of packages – Brazil, October 2020
                                      • Figure 4: Templates for the labeling of food containing added sugar, salt and saturated fat at or over the maximum recommended amount – Brazil, October 2020
                                      • Figure 5: New template of the nutritional information chart
                                  • Key Players

                                    • Companies and brands
                                      • Guaraná Antarctica launches snack bar in Sao Paulo
                                        • Figure 6: Guaraná Antarctica campaign, Brazil, May 2021
                                      • Coca-Cola launches campaign to help fight COVID-19 and minimize social impacts
                                        • Figure 7: Coca-Cola “For the Human Race” campaign, Brazil, June 2020
                                        • Figure 8: Coca-Cola campaign, Brazil, May 2021
                                      • Heineken invests in COVID-19 training app for bar and restaurant staff
                                        • Figure 9: Heineken app campaign, Brazil, August 2020
                                    • Who’s Innovating?

                                      • CSD brands can invest in products with flavors of alcoholic drinks
                                        • Figure 10: Launches of CSDs with flavors of alcoholic drinks, 2016-20
                                      • Sustainability-related claims can grow in Brazil
                                        • Figure 11: Perception about CSDs, Brazil, January 2021
                                        • Figure 12: Launches of CSDs with sustainability-related claims, by 5 largest markets and Brazil, 2018-20
                                    • Case Study

                                      • Poppi, a brand of prebiotic CSDs, grows rapidly during the pandemic
                                        • Figure 13: Poppi’s prebiotic CSD, US, May 2021
                                      • Sun Chaser promises a similar effect to that of alcoholic drinks
                                        • Figure 14: Sun Chaser CSD with nootropic, US, December 2020
                                    • The Consumer – What You Need to Know

                                      • Fermented drink preparation kits can be fun alternative to CSDs
                                        • Organic ingredients can encourage consumers to drink CSDs
                                          • CSDs can gain space as snacks
                                            • Use of allulose as sweetener may bring benefits to the category
                                              • Women feel guiltier when consuming CSDs
                                                • CSDs can do better if suited for children
                                                • CSD Usage

                                                  • Natural ingredients with sweet flavor can be an alternative to sugar
                                                    • Figure 15: CSD usage, Brazil, January 2021
                                                  • CSDs could explore bitter flavors to attract consumers aged 55+
                                                    • Figure 16: CSDs usage, tonic water, by age group, Brazil, January 2021
                                                  • Fermented drink preparation kits can be fun alternative to CSDs
                                                    • Figure 17: CSDs usage, regular soft drinks, by parental status, Brazil, January 2021
                                                    • Figure 18: Cultures for Health’s kit for the preparation of kefir water at home, US, May 2021
                                                • CSD Usage Frequency

                                                  • Functional benefits can boost consumption of carbonated water
                                                    • Figure 19: CSD usage frequency, Brazil, January 2021
                                                  • Organic ingredients can encourage consumers to drink CSDs
                                                    • Figure 20: CSD usage frequency, regular soft drinks, Brazil, January 2021
                                                    • Figure 21: Soda Raiz organic CSDs, Mexico, May 2021
                                                • Consumption Occasions

                                                  • CSDs can gain space as snacks
                                                    • Figure 22: Consumption occasions, Brazil, January 2021
                                                  • Aluminum bottles with screw cap can stimulate consumption on the go
                                                    • Figure 23: Consumption occasions, on the go, by working status, Brazil, January 2021
                                                  • CSDs with flavors of alcoholic drinks can be an option for drink preparation
                                                    • Figure 24: CSD innovations, with flavors of alcoholic drinks, by consumption occasions, Brazil, January 2021
                                                • CSD Innovations

                                                  • Consumers want CSDs that offer an immunity boost
                                                    • Figure 25: CSD innovations, Brazil, January 2021
                                                  • CSDs with typical flavors from other countries can attract young men
                                                    • Figure 26: CSD innovations, with international flavors, by gender and age group, Brazil, January 2021
                                                  • Use of allulose as sweetener may bring benefits to the category
                                                    • Figure 27: CSD innovations, sweetened with natural sweeteners, by socioeconomic group, Brazil, January 2021
                                                • Behaviors toward CSDs

                                                  • Brands could offer customized options in foodservice
                                                    • Figure 28: Behaviors toward CSDs, Brazil, January 2021
                                                    • Figure 29: Coca Cola Freestyle, US, 2018
                                                    • Figure 30: Behaviors toward CSDs, feel guilty, by gender, Brazil, January 2021
                                                • Perceptions about CSDs

                                                  • CSDs can do better if suited for children
                                                    • Figure 31: Correspondence analysis, perception about CSDs, Brazil, January 2021
                                                  • Carbonated iced tea could reinforce its sustainable appeal
                                                  • Appendix – Abbreviations

                                                    • Appendix – Market Size and Market Share

                                                      • Market size
                                                        • Figure 32: Retail sales of CSDs, by value – Brazil 2014-20
                                                        • Figure 33: Retails sales of CSDs, by volume – Brazil 2014-20
                                                      • Market share
                                                        • Figure 34: CSD retail sales market share, by value, Brazil, 2019-20
                                                        • Figure 35: CSD retail sales market share, by volume, Brazil, 2019-20

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