2021
0
Ireland Changing Attitudes towards Grocery Retailing Market Report 2021
2021-12-16T03:09:34+00:00
OX1043575
1495
146304
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Report
en_GB
“COVID-19 continues to influence consumer spending in 2021 – and while the relaxation of restrictions has seen grocery sales decline somewhat (as more out-of-home meals occur) the overall sector remains…

Ireland Changing Attitudes towards Grocery Retailing Market Report 2021

£ 1,495 (Excl.Tax)

Description

“COVID-19 continues to influence consumer spending in 2021 – and while the relaxation of restrictions has seen grocery sales decline somewhat (as more out-of-home meals occur) the overall sector remains strong. Food safety remains a key consideration in light of the pandemic, with a strong contingent of Irish shoppers seeing supermarkets as having a key role to play in this.”
– Brian O’Connor, Senior Consumer Analyst

This Report looks at the following areas:

  • The impact of COVID-19 on consumer grocery habits and spending.
  • Impact of COVID-19 on consumer spending priorities.
  • What factors in relation to grocery shopping have become more important to consumers in the last 12 months?
  • The threat posed to supermarkets by hard discounters.
  • What impact have Brexit and supply chain issues had on Irish grocery retailers?

Table of Contents

  1. Overview

    • What you need to know
    • Key issues covered in this Report
    • Issues covered in this Report
  2. Executive Summary

    • Market factors
      • Figure 1: Expected impact of COVID-19 on supermarket retail sales, short, medium and long term, 2021
    • Grocery retail performance expected to remain high in 2021
      • Figure 2: Estimated total grocery retail sales, NI and RoI, 2016-21
    • Stockpiling increasing
      • Figure 3: Agreement with the statement ‘I am stocking up on groceries/other supplies’, IoI, 2021
    • COVID-19 and Brexit still causing supply chain issues
      • Figure 4: Consumers who agree with the statement ‘I am struggling to buy some products because of stock shortages’, IoI, 2021
    • Average grocery spend creeping up
      • Figure 5: Average amount that consumers spend each week for household groceries, NI and RoI, 2021
    • Online grocery shopping continues to increase in 2021
      • Figure 6: Consumers who have bought groceries online in the last three months, NI and RoI, 2021
    • Companies, innovations and brands
    • The consumer
    • Women still key grocery shoppers
      • Figure 7: Who is responsible for the main grocery shop in their household, NI and RoI, 2021
    • Tesco key main and top-up grocery shop
      • Figure 8: Usage of retailers for main weekly grocery shopping, NI and RoI, 2021
      • Figure 9: Usage of retailers for top-up grocery shopping, NI and RoI, 2021
    • Value for money and quality are key factors
      • Figure 10: Important factors when shopping for groceries, NI and RoI, 2021
    • COVID-19 casts long shadow over food safety
      • Figure 11: Agreement with statements relating to supermarkets, NI and RoI, 2021
  3. The Market – Key Takeaways

    • Grocery retail performance expected to remain high in 2021
    • Stockpiling increasing
    • COVID-19 and Brexit still causing supply chain issues
    • Average grocery spend creeping up
    • Online grocery shopping continues to increase in 2021
  4. Market Size and Forecast

    • Short-, medium- and long-term impact on the industry
      • Figure 12: Expected impact of COVID-19 on supermarket retail sales, short, medium and long term, 2021
    • 2021 expected to see strong grocery sales due to COVID-19 and Spend Local scheme
      • Figure 13: Estimated total grocery retail sales, IoI, NI and RoI, 2016-26
      • Figure 14: If COVID-19 has seen consumers spending more or less on food (excluding takeaway/ home delivery), IoI, 2021
    • Supermarkets and discounters both benefit from COVID-19 and lockdown
      • Figure 15: Estimated total supermarket retail sales, IoI, NI and RoI, 2016-26
      • Figure 16: Estimated retail sales of discounters, by value sales, IoI, NI and RoI (adjusted for COVID-19), 2016-26
  5. Market Drivers

    • Growing COVID-19 concerns leading to stocking-up behaviour
      • Figure 17: Agreement with the statement ‘I am stocking up on groceries/other supplies’, IoI, 2021
      • Figure 18: Agreement with statements relating to COVID-19 restrictions, IoI, 2021
    • COVID-19 and Brexit still causing supply chain issues
      • Figure 19: Consumers who agree with the statement ‘I am struggling to buy some products because of stock shortages’, IoI, 2021
    • NI food prices increased in 2021
      • Figure 20: Consumer price index for all food and non-alcoholic beverages, 2021
      • Figure 21: Agreement with the statement ‘I am cutting back on non-essential spending’, IoI, 2021
    • RoI consumers enjoy decline in food prices
      • Figure 22: Consumer price index for all food and non-alcoholic beverages, RoI, 2021
    • Average grocery spend creeping up
      • Figure 23: Average amount that consumers spend each week for household groceries, NI and RoI, 2021
    • COVID-19 drives stronger online grocery shopping
      • Figure 24: Consumers who have bought groceries online in the last three months, NI and RoI, 2021
      • Figure 25: Agreement with statements relating to COVID-19 and online shopping, 2021
      • Figure 26: Turnover generated by online sales (%) for retail sales of food, 2021
  6. Companies and Innovations – Key Takeaways

    • Ethical claims remain popular
    • Expansion of vegan product ranges
    • Technology used to update stores
    • Retailers invest more in in-store experiences
  7. Who’s Innovating?

    • Importance of ethical products and packaging continues to grow
      • Figure 27: New product releases with ethical claims for super categories, NI and RoI, 2021
    • Retailers expand their own vegan product ranges
      • Figure 28: Top 10 claims for new food and drink launches, NI and RoI, 2017-21*
      • Figure 29: New releases of Tesco’s plant-based range, Plant Chef, NI and RoI, 2021
      • Figure 30: Consumer attitudes towards own-brand label food and drink products, NI and RoI, 2020
    • Retailers update their stores with technological advancements
    • Retailers invest in offering memorable in-store experiences
      • Figure 31: Consumer preferences for shopping in person/in-store only (eg at a store/market, not online), NI and RoI, 2021
  8. Company Profiles

    • Aldi (RoI only)
    • Key facts
    • Positioning and strategy
    • Recent developments
    • Asda
    • Key facts
    • Positioning and strategy
    • Recent developments
    • Dunnes Stores
    • Key facts
    • Positioning and strategy
    • Recent developments
    • Iceland
    • Key facts
    • Positioning and strategy
    • Recent developments
    • Lidl
    • Key facts
    • Positioning and strategy
    • Recent developments
    • Marks and Spencer
    • Key facts
    • Positioning and strategy
    • Recent developments
    • Sainsbury’s (NI only)
    • Key facts
    • Positioning and strategy
    • Recent developments
    • SuperValu
    • Key facts
    • Positioning and strategy
    • Recent developments
    • Tesco
    • Key facts
    • Positioning and strategy
    • Recent developments
  9. The Consumer – Key Takeaways

    • Women still key grocery shoppers
    • Tesco key main and top-up grocery shop
    • Value for money and quality are key factors
    • COVID-19 casts long shadow over food safety
  10. Responsibility for Grocery Shopping

    • Majority of consumers responsible for groceries to some degree
      • Figure 32: Who is responsible for the main grocery shop in their household, NI and RoI, 2021
    • Irish women remain key grocery buyers
      • Figure 33: Consumers who are mainly/wholly responsible for grocery retailing in a household, by gender, NI and RoI, 2020 and 2021
  11. Locations for Grocery Shopping

    • Tesco has stronger hold of NI market; RoI sees stronger discounter usage
      • Figure 34: Usage of retailers for main weekly grocery shopping, NI and RoI, 2021
    • Tesco sees strong use across all demographics
      • Figure 35: Usage of Tesco for main weekly grocery shopping, by age, NI and RoI, 2021
    • COVID-19 drives more consumers to discounters
      • Figure 36: Usage of discounter brands for main weekly grocery shopping, NI and RoI, 2021
      • Figure 37: Consumer attitudes towards discounters, RoI and NI, 2021
    • Tesco and Lidl key top-up destinations
      • Figure 38: Usage of retailers for top-up grocery shopping, NI and RoI, 2021
      • Figure 39: Usage of selected c-store retailers for top-up grocery shopping, NI and RoI, 2021
      • Figure 40: Agreement with selected statements relating to forecourt and convenience stores, NI and RoI, 2019
  12. Important Factors When Grocery Shopping

    • Value for money and quality are key factors
      • Figure 41: Important factors when shopping for groceries, NI and RoI, 2021
      • Figure 42: Important factors that have become more important to consumers when shopping for groceries in the last 12 months, NI and RoI, 2021
    • Value for money more important as consumers age
      • Figure 43: Consumers who cite value for money as an important factor when shopping for groceries, by age groups, NI and RoI, 2021
    • NI affluent consumers put more stock in quality
      • Figure 44: Consumers who cite quality of fresh food as an important factor when shopping for groceries, by socio-economic groups, NI and RoI, 2021
  13. Attitudes towards Supermarkets

    • Food safety chief concern of Irish shoppers
      • Figure 45: Agreement with statements relating to supermarkets, NI and RoI, 2021
      • Figure 46: How COVID-19 has changed consumers’ priority in relation to their local community, NI and RoI, 2021
    • Safety is a key concern
      • Figure 47: Agreement with the statement ‘Supermarkets have a duty to ensure food and drink is safe to eat’, by age group, NI and RoI, 2021
      • Figure 48: Agreement with the statements relating to groceries and COVID-19, IoI, 2020
    • Packaging waste still a key concern
      • Figure 49: Agreement with statements relating to supermarkets and waste, NI and RoI, 2021
      • Figure 50: Ethical causes consumers consider before buying food and drink, NI and RoI, 2020
  14. Appendix – Data Sources, Abbreviations and Supporting Information

    • Data sources
    • Market size rationale
    • Generational cohort definitions
    • Abbreviations

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

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*databooks not available with UK B2B Industry reports.

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