2022
0
Brazil Cheese Market Report 2022
2022-02-18T03:04:17+00:00
OX1100477
3265
148064
[{"name":"Cheese","url":"https:\/\/store.mintel.com\/industries\/food\/dairy\/cheese"}]
Report
en_GB
“The cheese category still has plenty of room to innovate in the Brazilian market, but consumers’ tight budget and conservative taste are a significant barrier, as they favor familiar and…

Brazil Cheese Market Report 2022

£ 3,265 (Excl.Tax)

Report Summary

“The cheese category still has plenty of room to innovate in the Brazilian market, but consumers’ tight budget and conservative taste are a significant barrier, as they favor familiar and smooth flavors, avoiding expensive non-essential products that may not please them. Plant-based cheese still has a long way to go to be better known and experienced by consumers.”
– Ana Paula Gilsogamo, Food and Drink Senior Analyst

This Report looks at the following areas:

  • Frequency of cheese consumption and most consumed types and formats.
  • Perception and consumption of plant-based cheese.
  • Interests and motivations to buy/consume more dairy and plant-based cheese.
  • Important cheese attributes according to consumption occasion.

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
        • Executive Summary

            • Market overview
              • Analyst outlook
                • Figure 1: Analyst outlook for the cheese category, 2022
              • Challenges
                • High prices and low purchasing power make it difficult to increase the frequency of cheese consumption
                  • Plant-based cheese segment needs to expand knowledge
                    • Brazilian consumers accept a little more innovation in indulgent meals with cheese in foodservice
                      • Opportunities
                        • Cream cheese can invest in options with high protein content
                          • Innovative flavors can stimulate experimentation and repurchase of plant-based cheese
                            • Options that reduce cheese waste when used as a culinary ingredient appeal to consumers aged 55+
                              • Greater variety of cheese snacks or ready-to-eat cheese may appeal to consumers aged 16-34
                                • Formats that facilitate consumption of cheese as a meat substitute can attract AB consumers
                                • Market Drivers

                                  • Low purchasing power and high prices motivate adaptations
                                    • New Anvisa rules on packaged food and drink labeling
                                      • Figure 2: Maximum amount allowed of added sugar, saturated fats and salt for nutritional labeling on the front of packages, 2020
                                      • Figure 3: Templates for the labeling of food containing added sugar, salt and saturated fat at or over the maximum recommended amount – Brazil, October 2020
                                      • Figure 4: New template of the nutritional information chart
                                    • Discussion on plant-based products on the rise
                                    • Key Players

                                      • Companies and brands
                                        • Piracanjuba begins construction of Brazil’s largest cheese factory
                                          • Brazilian market sees growth in plant-based cheese options
                                            • Qualy launches butter, requeijão and a cheese bread line
                                              • Tirolez presents its new brand Mimoo
                                                • Figure 5: Visual identity and Mimoo products – Tirolez
                                              • Case study
                                                • NoMoo, a Brazilian foodtech specializing in plant-based cheese, receives $10 million and aims internationalization
                                                • The Consumer – Types and Formats of Cheese Consumed

                                                  • Requeijão can invest in digestive health benefits to attract Baby Boomers, the segment’s top consumers
                                                    • Figure 6: Types of cheese consumed – Requeijão, by generation, 2021
                                                  • Catupiry and cream cheese can invest in innovative flavors and formats
                                                    • Figure 7: Types of cheese consumed, by consumption motivations and interest, 2021
                                                    • Figure 8: Lac Lélo and Cruzília – Ultracheese platform
                                                  • Greater variety of cheese snacks or ready-to-eat cheese may appeal to consumers aged 16-34
                                                    • Figure 9: Format of cheese consumed, by age group, 2021
                                                • Plant-based Cheese Consumption and Perception

                                                  • Innovative flavors can stimulate experimentation and repurchase of plant-based cheese
                                                    • Figure 10: Plant-based cheese consumption, by consumption motivations and interest, 2021
                                                    • Figure 11: Vegan Festive Selection – Violife
                                                  • Online channels, including social media, can expand consumer knowledge of and access to plant-based cheese
                                                    • Figure 12: Plant-based cheese perception, by plant-based cheese consumption, 2021
                                                    • Figure 13: Disclosure of discounts on social media – NoMoo and Vida Veg
                                                  • Plant-based cheese can be a good alternative for consumers aged 55+ who are susceptible to lactose intolerance or have difficulty in digesting lactose
                                                    • Figure 14: Plant-based cheese perception, by age group, 2021
                                                • Consumption Motivations and Interest

                                                  • Cream cheese can invest in options with high protein content
                                                    • Figure 15: Consumption motivations and interest, by types of cheese consumed, 2021
                                                  • Options that reduce cheese waste when used as a culinary ingredient appeal to consumers aged 55+
                                                    • Figure 16: Consumption motivations and interest, by age group, 2021
                                                    • Figure 17: Informative text attached to product packaging
                                                    • Figure 18: Recipe on how to use leftovers and Philadelphia to make gratin potatoes
                                                  • Generation Z and Baby Boomers stand out by mentioning animal welfare as a relevant attribute for the cheese category
                                                    • Figure 19: Consumption motivations and interest, by age group, 2021
                                                • Cheese Attributes by Consumption Occasion

                                                  • Cheeses eaten at breakfast need to offer healthier options
                                                    • Figure 20: Cheese attributes by consumption occasion, 2021
                                                  • Brazilian consumers accept a little more innovation in indulgent meals with cheese in foodservice
                                                    • Figure 21: Cheese attributes by consumption occasion, by consumption motivations and interest, 2021
                                                    • Figure 22: Feta pasta on TikTok
                                                    • Figure 23: Teta Cheese Bar
                                                  • Cheese consumed as part of a snack can add value by investing in healthy benefits
                                                    • Figure 24: Cheese attributes by consumption occasion, by consumption motivations and interest, 2021
                                                • Habits and Attitudes

                                                  • Cheese can be a convenient shortcut to add flavor to everyday dishes prepared by those who work from home
                                                    • Figure 25: Habits attitudes, by working status and remote work, 2021
                                                  • Formats that facilitate consumption of cheese as a meat substitute can attract AB consumers
                                                    • Figure 26: Habits and attitudes, by socioeconomic group, 2021
                                                    • Figure 27: Cathedral City and Iceland line
                                                    • Figure 28: Korean hot dog stuffed with cheese breaded with fries
                                                • Appendix – Abbreviations

                                                  • Appendix – Market Size

                                                    • Market size
                                                      • Figure 29: Retail sales of cheese, by value – Brazil, 2014-21
                                                      • Figure 30: Retail sales of cheese, by volume – Brazil, 2014-21
                                                    • Market share
                                                      • Figure 31: Leading companies’ market share in the retail sales of cheese, by value – Brazil, 2019-20

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