2022
8
Canada Cheese Market Report 2022
2022-06-30T04:08:53+01:00
OX1103189
3695
152534
[{"name":"Cheese","url":"https:\/\/store.mintel.com\/industries\/food\/dairy\/cheese"}]
Report
en_GB
“Cheese is a staple of the Canadian diet to the extent that nearly everyone eats it. As such, the path to growth for the category is in driving frequency. The…

Canada Cheese Market Report 2022

£ 3,695 (Excl.Tax)

Report Summary

“Cheese is a staple of the Canadian diet to the extent that nearly everyone eats it. As such, the path to growth for the category is in driving frequency. The good news is cheese is one of the most versatile categories around as it’s sold in a wide variety of formats and meets an array of need-states. Continually innovating formats that deliver on ease, while being a key source of both nourishment and enjoyment will be essential in uncovering new avenues for growth.”
Joel Gregoire, Associate Director for Food & Drink

This Report looks at the following areas:

  • The impact of COVID-19 on consumer behavior and the cheese market.
  • The impact of rising food inflation on consumer behaviour and cheese.
  • What considerations are most and least important when choosing what cheese to purchase.
  • Perceived usage and acceptance of plant-based cheese.

Table of Contents

  1. Overview

    • What you need to know
      • This Report looks at the following areas
        • Definition
        • Executive Summary

            • Top takeaways
              • Market overview
                  • Figure 1: Category outlook for cheese, 2022-27
                • Opportunities
                  • Versatility is cheese’s biggest asset
                    • Half of consumers are willing to pay more for convenience
                      • Consumers want to see more local cheeses where they shop
                        • Challenges
                          • Half of consumers are willing to sacrifice on quality to save money
                            • Most Canadians are skeptical that plant-based is as good as dairy cheese
                            • Market Factors

                              • As inflation mounts, value’s importance rises
                                • Figure 2: Canadian year-over-year Consumer Price Index (inflation rate) by month, 2019-22
                                • Figure 3: Expected increase in household income vs household spending by quarter among Canadians, 2014-Q1 22
                                • Figure 4: Top issues of concern for Canadians over the next six months (any rank), 2022
                                • Figure 5: Monthly average retail prices for processed cheese slices, 2019-22
                              • Shifts in where Canadians work will persist beyond the pandemic
                                • Figure 6: Stated work location of employed Canadian adults, 2022
                                • Figure 7: Population growth by select census metropolitan areas, 2021 vs 2019
                              • Methane reduction is becoming a key focus
                                • Figure 8: Global methane emissions, 1990-2018
                              • The UK is the latest trading partner to make a ‘stink’ about dairy exports into Canada
                              • Competitive Strategies and Market Opportunities

                                • Snacks and life-hacks grow in importance as life returns to ‘normal’
                                  • Figure 9: Kraft Natural Cheese Cracker Cuts Sharp Cheddar Cheese (US), 2021
                                  • Figure 10: Cracker Barrel Sweet Combo Old Cheddar Cheese + Raspberry Infused Dried Cranberries, Graham Bites & Milk Chocolate Chunks (Canada), 2021
                                  • Figure 11: Babybel Plus+ Dairy Snack with Vitamin A & Vitamin B12 (US), 2021
                                  • Figure 12: SlimFast Keto Fat Bomb Garlic & Onion Snack Mix (US), 2021
                                  • Figure 13: Merkts Mini Sharp Cheddar Cheese (US), 2021
                                  • Figure 14: Cracker Barrel Signature Smoked Aged & Medium Shredded Natural Cheddar Cheese (Canada), 2021
                                • Cheese expands into different formats (cheese fries, bread and wraps)
                                  • Figure 15: Parm Crisps Original Snack Mix (US), 2021
                                  • Figure 16: Folios Parmesan Cheese Wraps (US), 2021
                                  • Figure 17: Emporium Selection Cheese Fries (US), 2021
                                  • Figure 18: Pavé d’Affinois Advent Calendar Cheese Lovers (Canada), 2021
                                • Cheese can be a trusted vehicle for flavour exploration
                                  • Figure 19: Kite Hill Pumpkin Pie Cream Cheese Alternative (US), 2021
                                  • Figure 20: Martha Stewart Kitchen Baked Brie with Brown Sugar, Apple and Pecans (US), 2021
                                  • Figure 21: Kindred Creamery Ginseng & Garlic Jack Cheese (US), 2021
                                  • Figure 22: Montchevre Blueberry Lemon Goat Cheese (US), 2022
                                  • Figure 23: Emporium Selection Mango Chilli Goat Milk Cheese (US), 2021
                                  • Figure 24: Cracker Barrel Jalapeño Pizza Mozzarella String Cheese (Canada), 2021
                                • Wine/beer and cheese makes way for wine/beer in cheese
                                  • Figure 25: Coombe Castle Beer Cheddar Cheese (Canada), 2022
                                  • Figure 26: Coombe Castle Irish Buck Cheddar Cheese with Whiskey & Ginger (Canada), 2022
                                  • Figure 27: Emporium Selection Irish Porter Cheddar Cheese with Porter Ale (US), 2021
                                  • Figure 28: Trader Joe’s British Mustard & Ale Cheddar Cheese (US), 2021
                                  • Figure 29: Kirkland Signature Cabernet Sauvignon Sartori BellaVitano Cheese (US), 2021
                                  • Figure 30: Snowdonia Cheese Company Ruby Mist Cheddar Cheese with Port Brandy (Canada), 2022
                                • Plant-based cheese can leverage different flavours, benefits and formats to make it more enticing and relevant
                                  • Figure 31: Daiya Cutting Board Collection Mexican Four Cheeze Flavoured Blend Shreds (Canada), 2021
                                  • Figure 32: Plant Perks Smoked Gouda Spread (US), 2020
                                  • Figure 33: Daiya Think Crust Gluten-Free Classic Pizza (Canada), March 2022
                                  • Figure 34: Daiya Cheddar Flavour Slices (Canada), 2022
                                • Beyond plant-based, cultured dairy is a space to watch
                                • The Cheese Consumer – Fast Facts

                                  • Cheese Consumption by Type

                                    • Nearly all Canadians eat cheese in one form or another
                                      • Figure 35: Types of cheese eaten in the past three months, 2022
                                    • Women eat a wider variety of cheese
                                      • Figure 36: Types of cheese eaten in the past three months, men vs women, 2022
                                      • Figure 37: Types of cheese eaten in the past three months (select), by age, 2022
                                      • Figure 38: Types of cheese eaten in the past three months (select), by parental status, 2022
                                      • Figure 39: Types of cheese eaten in the past three months (select), South Asians vs Chinese Canadians vs overall, 2022
                                  • Cheese Consumption by Format

                                    • Cheese formats that make life easier are also the most popular
                                      • Figure 40: Cheese formats eaten in the past three months, 2022
                                    • Age and parental status impact demand for different formats
                                      • Figure 41: Cheese formats eaten in the past three months, by age, 2022
                                      • Figure 42: Cheese formats eaten in the past three months, by parental status, 2022
                                      • Figure 43: Cheese formats eaten in the past three months, South Asians vs Chinese Canadians vs overall population, 2022
                                      • Figure 44: Types of cheese eaten in the past three months (select), Quebec vs overall population, 2022
                                  • Cheese Consumption Frequency

                                    • Incentivizing more frequent consumption of cheese is key to growing the category
                                      • Figure 45: How often cheese is eaten, 2022
                                    • South Asians and Chinese Canadians eat cheese less often
                                      • Figure 46: How often cheese is eaten, South Asians vs Chinese Canadians vs overall population, 2022
                                      • Figure 47: Frequent eaters of cheese, by parental status, 2022
                                  • How Cheese is Typically Used

                                    • The number of ways in which Canadians use cheese is a testament to its versatility
                                      • Figure 48: How cheese is typically used or eaten, 2022
                                    • Older consumers are more likely to use cheese in a greater variety of ways
                                      • Figure 49: How cheese is typically used or eaten, by age, 2022
                                      • Figure 50: How cheese is typically used or eaten, South Asians vs Chinese Canadians vs overall population, 2022
                                      • Figure 51: Typically eat cheese paired with a beverage, Quebec vs overall population, 2022
                                  • Important Factors When Choosing Cheese

                                    • Price and flavour are top-of-mind for Canadians when choosing cheese
                                      • Figure 52: Important factors when choosing what cheese to purchase, 2022
                                    • Price, format and flavour resonate across age groups
                                      • Figure 53: Important factors when choosing what cheese to purchase, by age, 2022
                                      • Figure 54: Important factors when choosing what cheese to purchase, South Asians vs Chinese Canadians vs overall population, 2022
                                  • Where Cheese is Purchased

                                    • The dairy section in grocery stores is where the vast majority of Canadians buy their cheese
                                      • Figure 55: Where cheese is typically purchased, 2022
                                    • Younger Canadians get their cheese from a wider variety of sources
                                      • Figure 56: Where cheese is typically purchased, by age, 2022
                                      • Figure 57: Where cheese is typically purchased, by parental status, 2022
                                      • Figure 58: Where cheese is typically purchased, South Asians vs Chinese Canadians vs overall population, 2022
                                      • Figure 59: Where cheese is typically purchased, by work location, 2022
                                      • Figure 60: Where cheese is typically purchased, Quebec vs overall population, 2022
                                  • Attitudes Toward Cheese

                                    • Half of Canadians are willing to sacrifice on quality to save money
                                      • Figure 61: Statements about cheese and ‘current events’, 2022
                                      • Figure 62: No Name Shredded Mild Cheddar Cheese (Canada), August 2020; PC Shredded Smoke Flavoured Cheddar Cheese (Canada), May 2020
                                      • Figure 63: “Right now I’m more willing to sacrifice on quality when it comes to cheese because of rising food prices” (% agree), by household income, 2022
                                      • Figure 64: “I’m eating more cheese now than compared to before the start of the pandemic (ie March 2020)” (% agree), by work location, 2022
                                    • Canadians are split when it comes to paying extra for convenience
                                      • Figure 65: Statements about cheese and ‘cost and convenience’, 2022
                                      • Figure 66: Statements about cheese and ‘cost and convenience’, by parental status, 2022
                                      • Figure 67: Statements about cheese and ‘cost and convenience’, by age, 2022
                                    • Most Canadians view cheese as both nourishing and indulgent
                                      • Figure 68: Statements about the role of cheese, 2022
                                      • Figure 69: “Cheese makes meals/snacks more nourishing” (% agree), by age, 2022
                                      • Figure 70: Statements about the role of cheese, by work location, 2022
                                    • Most Canadians want more local cheese options
                                      • Figure 71: Statements about variety and the importance of local when it comes to cheese, 2022
                                      • Figure 72: “I often seek out different types of cheese” (% agree), by parental status, 2022
                                    • Most Canadians are skeptical of non-dairy cheese
                                      • Figure 73: Statements about non-dairy cheese, 2022
                                      • Figure 74: Views about non-dairy cheese and health and the environment (% agree), by age, 2022
                                      • Figure 75: Views about non-dairy cheese and health and the environment (% agree), South Asians vs Chinese Canadians vs overall population, 2022
                                      • Figure 76: “The environmental impact of dairy production has led me to cut back on eating dairy-based cheese” (% agree), by region, 2022
                                  • Appendix – Data Sources and Abbreviations

                                    • Data sources
                                      • Consumer survey data
                                        • Abbreviations and terms
                                          • Abbreviations

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