2021
0
Ireland Children’s Eating Habits Market Report 2021
2021-12-16T03:08:54+00:00
OX1043573
1495
146299
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Report
en_GB
“Parents are becoming more aware of the nutritional value of the products their children consume and are conducting more research into what products they want included in their children’s diets.

Ireland Children’s Eating Habits Market Report 2021

£ 1,495 (Excl.Tax)

Report Summary

“Parents are becoming more aware of the nutritional value of the products their children consume and are conducting more research into what products they want included in their children’s diets. COVID-19 has accelerated this behaviour as parents are on a health kick and want this to be reflected in their children’s lifestyle. Even though a high percentage of children are considered overweight and are not meeting their daily exercise recommendations, businesses are acknowledging the shift in behaviours and providing foods targeted at children that are beneficial for their development.”
– Natalie Magill, Market Research Analyst

This Report looks at the following areas:

  • The impact of COVID-19 on consumer behaviour and children’s eating habits
  • The continued rise of childhood obesity and its impact on children’s eating habits
  • Concerns in food products aimed at children
  • Ethical concerns amongst parents
  • Parents’ health priorities when purchasing children’s food products.

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • COVID-19: market context
          • Issues covered in this Report
          • Executive Summary

              • The market
                • Impact of COVID-19 on children’s eating habits
                  • Figure 1: Expected impact of COVID-19 on children’s eating habits, short, medium and long term, 2021
                • Children’s weight gain
                  • Figure 2: Percentage of overweight children, by age demographic, NI, 2015-20
                • Government initiatives introduced to tackle unhealthy food
                  • Companies combating ‘fussy’ eaters
                    • Figure 3: Consumers who agree they encourage their child(ren) to snack on fresh fruit and vegetables, NI and RoI, 2021
                  • Innovations
                    • The consumer
                      • Parents buy fruit and vegetables for their children
                        • Figure 4: Foods that consumers specifically buy for their children, NI and RoI, 2021
                      • Parents want more vegetables incorporated in their children’s diet
                        • Figure 5: Concerns consumers have surrounding their children’s diets, NI and RoI, 2021
                      • Parents make mealtimes a family event
                        • Figure 6: Consumers’ attitudes towards children’s eating habits, NI and RoI, 2021
                      • Parents needs control over their children’s diets
                        • Figure 7: Consumers’ attitudes towards children’s eating habits, NI and RoI, 2021
                    • The Market – Key Takeaways

                      • One in four Irish children are overweight
                        • COVID-19 makes it harder for children to exercise
                          • Government initiatives take a stand on tackling unhealthy foods
                          • Market Drivers

                            • Short-, medium- and long-term impact on the industry
                              • Figure 8: Expected impact of COVID-19 on children’s eating habits, short, medium and long term, 2021
                            • Weight problems affecting children’s eating habits
                              • Figure 9: Percentage of overweight children, by age demographic, NI, 2015-20
                            • Irish children struggling to meet physical activity requirements
                              • Figure 10: Physical activity levels in children aged 0-19, NI and RoI, 2018
                            • Government initiatives aim at tackling unhealthy food
                              • Opportunity for healthy eating to be integrated into schools
                                  • Figure 11: Consumer agreement on whether schools should have more education on healthy eating for children, RoI and NI, 2021
                                • Companies offer parents alternative products for ‘fussy’ children
                                  • Figure 12: Consumers who agree they encourage their child(ren) to snack on fresh fruit and vegetables, NI and RoI, 2021
                              • Innovations – What You Need to Know

                                • Most new releases in the snack category
                                  • Protein bars for children
                                    • L/N/R sugar claims in yogurt products
                                      • Prebiotics and postbiotics support children’s health
                                        • Child-friendly and informative packaging
                                        • Who’s Innovating?

                                            • Snacks are the most popular food category
                                              • Figure 13: New launches from food categories targeting children, UK and Ireland, 2017-21*
                                            • Protein snack bars offer health benefits to children
                                              • Figure 14: Top three food products targeting children with a high/added protein claim, UK and Ireland, 2017-21*
                                              • Figure 15: New release of protein bars targeting children, US, 2021
                                            • Yogurt products with L/N/R sugar claims
                                              • Figure 16: New releases of yogurt products with a low/no/reduced sugar claim targeting children, UK and Ireland, 2017-21*
                                              • Figure 17: Factors consumers are concerned their child(ren) have too much/not enough of in their diet, IoI, 2021
                                              • Figure 18: New releases of yogurt products with health claims targeting children, NI and RoI, 2021
                                            • Foods with prebiotic and probiotic ingredients support immunity
                                              • Figure 19: New food launches targeting children with claims of prebiotics, probiotics and immunity, UK and Ireland, 2017-21*
                                              • Figure 20: New product launches of foods with pre/probiotic benefits targeting children, US, China and Kenya, 2021
                                            • Child-friendly and informative packaging to appeal to consumers
                                              • Figure 21: Kellogg’s by Kids snack bar created in collaboration with 2,000 children, UK and Ireland, 2021
                                          • The Consumer – Key Takeaways

                                            • Parents want more fruit and vegetables in their children’s diets
                                              • Balanced diets amongst children are a struggle
                                                • Parents need to control children’s diets
                                                • Favoured Children Products

                                                    • Fruit and vegetables popular amongst Irish consumers
                                                      • Figure 22: Foods that consumers specifically buy for their children, NI and RoI, 2021
                                                      • Figure 23: Top factors when shopping for food, Ireland, 2021
                                                    • Priorities in food products differ between NI and RoI
                                                      • Figure 24: Foods that consumers specifically buy for their children, NI and RoI, 2021
                                                      • Figure 25: Consumers who agree that they prepare healthy meals every day, NI and RoI, 2020
                                                  • Concerns in Children’s Food Products

                                                      • Parents want more vegetables in their children’s diet
                                                        • Figure 26: Concerns consumers have surrounding their children’s diets, NI and RoI, 2021
                                                      • Sugar remains a cause for concern
                                                        • Figure 27: Ingredients in food and drink products consumers are concerned about, NI and RoI, 2019
                                                      • A third of Irish parents want vitamins/minerals in children’s diets
                                                        • Figure 28: Grocery shopping behaviours, IoI, 2021
                                                    • Health in Children’s Eating Habits

                                                        • Parents move to healthy snacks
                                                          • Figure 29: Consumers’ attitudes towards children’s eating habits and their health, NI and RoI, 2021
                                                        • The struggle to achieve a balanced children’s diet
                                                          • Figure 30: Consumers’ attitudes towards children’s eating habits, NI and RoI, 2021
                                                          • Figure 31: Agreement with statements related to food and sustainability, NI and RoI, 2020
                                                      • Attitudes in Children’s Eating Habits

                                                          • Parents want control over children’s diets
                                                            • Figure 32: Consumers’ attitudes towards children’s eating habits, NI and RoI, 2021
                                                            • Figure 33: Consumers’ attitudes towards children’s eating habits, NI and RoI, 2021
                                                          • Meat-free dinners across Irish homes
                                                            • Figure 34: Selective diets consumers are currently adhering to, RoI and NI, 2021
                                                          • Making mealtimes a family event
                                                            • Figure 35: Consumers’ attitudes towards children’s eating habits, NI and RoI, 2021
                                                        • Household Preferences

                                                            • Consumers mostly eat with their children
                                                              • Figure 36: Timings of meals in consumer households , NI and RoI, 2021
                                                            • Preference for eating the same meals
                                                              • Figure 37: “In our household, the adults and children mostly eat…”, NI and RoI, 2021
                                                            • A combination of prepared and unprepared ingredients used
                                                              • Figure 38: “In our household, we mostly cook/prepare…”, NI and RoI, 2021
                                                              • Figure 39: New releases of meal kits, NI and RoI, 2021
                                                          • Appendix – Data Sources, Abbreviations and Supporting Information

                                                            • Data sources
                                                              • Abbreviations

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