2024
0
China Children’s Products Retailing Market Report 2024
2024-03-07T08:01:30+00:00
REPD009F4F4_2A6A_429E_B016_E13238CA440F
3695
171278
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Report
en_GB
Children's product brands' breakthrough strategies: expand outward and connect with a wide range of purchase decision-makers and users, while creating a combination of high-quality products and spaces for differentiated experiences.

China Children’s Products Retailing Market Report 2024

£ 3,695 (Excl.Tax)

Report Summary

Children's product brands' breakthrough strategies: expand outward and connect with a wide range of purchase decision-makers and users, while creating a combination of high-quality products and spaces for differentiated experiences.

Binyan Yao, Research Analyst, Retail, China

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
    • The market
    • The consumer
    • Graph 1: trading up or down tendency of children’s products, 2023
    • Graph 2: purchasing channels of children's products, 2023
    • Graph 3: source of information when purchasing children's products, 2023
    • Graph 4: attractiveness of offline channels, 2023
    • Graph 5: factors to consider when purchasing children’s clothing and footwear for different ages, 2023
    • Graph 6: purchasing factors for children’s toys, 2023
    • Issues and insights
    • What we think
  2. The market

    • Market Overview
    • Graph 7: proportion of children aged 0-14 in the total population (sample survey), 2012-22
    • Market factors
    • Graph 8: confidence in improving financial situation in the next three months, by selected confidence levels, 2020-24
    • Graph 9: parenting styles and mindset, 2023
    • Marketing activities
    • New product trends
  3. The consumer

    • Trading up or down tendency of children’s products
    • Graph 10: purchased the following children's products in the last 12 months, by gender, 2023
    • Graph 11: trading up or down tendency of children’s products, 2023
    • Graph 12: trading up for children's products, buying the more expensive product from the same brand vs buying from a more expensive brand, 2023
    • Graph 13: trading up or down tendency of children's clothing and footwear, by monthly household income, 2023
    • Purchasing channels of children's products
    • Graph 14: purchasing channels of children's products, 2023
    • Graph 15: purchasing channels of children's products, by age, 2023
    • Graph 16: purchasing channels of children's products – offline channels, by children's age, 2023
    • Source of information when purchasing children's products
    • Graph 17: source of information when purchasing children's products, 2023
    • Graph 18: source of information when purchasing children's products, by age, 2023
    • Attractiveness of offline channels
    • Graph 19: attractiveness of offline channels, 2023
    • Graph 20: attractiveness of offline channels, by children's age, 2023
    • Graph 21: attractiveness of offline channels, by generation, 2023
    • Purchasing factors for children’s clothing and footwear
    • Graph 22: factors to consider when purchasing children’s clothing and footwear for different ages, 2023
    • Graph 23: factors to consider when purchasing children's clothing and footwear for children aged 10-12 – well-known domestic brands vs well-known foreign brands, by monthly household income, 2023
    • Graph 24: factors to consider when purchasing children's clothing and footwear for different ages – well-known domestic brands vs well-known foreign brands, 2023
    • Graph 25: purchasing factors for children’s clothing and footwear – children aged 4-6, by trend of trading up or down in children’s clothing and footwear, 2023
    • Purchasing factors for children’s toys
    • Graph 26: purchasing factors for children’s toys, 2023
    • Graph 27: purchasing factors for children’s toys – children aged 7-9, by age, 2023
    • Graph 28: purchasing factors for children’s toys – children aged 7-9, by monthly household income, 2023
  4. Issues and insights

    • Create experiential spaces for children's products to boost sales
    • Effectively reach diverse decision-makers for purchasing children's products
    • Addressing consumers' 'want it all' attitude: meeting demands for both quality and aesthetics
  5. Appendix – methodology and abbreviations

    About the report

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