The emerging trend for ‘light workouts’ will boost the development of sports nutrition products positioned for casual snacking and convenience. Aside from enhancing athletic performance, in the future sports nutrition will also come to symbolise an active lifestyle and promote long-term health and wellbeing.
Catherine Liu, Principal Analyst, China Insights
According to the official definition, ‘sports nutrition’ refers to specially processed food which caters for the metabolism, athletic ability and demands for certain nutrients (such as creatine, taurine, peptides and B vitamins) of people who engage in physical exercise three times or more per week, for a duration of 30 minutes or more each time, at at least a moderate intensity (such as long-distance running, aerobics and strength training). The scope of this report includes the ‘active population’, as defined by this official criteria.
In recent years, there has been a trend for ‘light workouts’ (轻运动), meaning that people participate in sports or exercise less than three times a week, or for less than 30 minutes each time. Therefore, ‘consumers who exercise’ as discussed in this report include those who participate in sports less than three times a week or for less than 30 minutes each time.
The sports nutrition products discussed in this report include:
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