This Report looks at the following areas:
Enhancing customised nutrition for specific demographics and upgrading the powder format will be key to driving innovation and transformation in the adult milk powder category.
Cara Liu, Senior Analyst, China Insights
This Report examines Chinese consumers’ usage of adult milk powder and interest in product features to serve as a reference point for marketing and product innovation.
Adult milk powder in this Report refers to milk powder and formula milk powder sold through retail channels, intended for consumption by the general population or specific groups such as middle-aged and older people, children/students and pregnant/postpartum women. It includes both plain and flavoured cow’s milk powder as well as milk powder from other animal sources (eg goat, sheep, camel, yak).
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 3,695
This report looks at the following areas:Market outlook and growth prospects for the on-premise coffee market over the next five yearsNoteworthy marketing activities and new product trends in...
Find out more£ 3,695
This report looks at the following areas: Market size and future outlook for white milk and flavoured milk segments Noteworthy new product trends (including trends in organic claims...
Find out more£ 3,695
This report looks at the following areas: Overview of the on-premise alcohol market and key influencing factors Development trends and highlights in the on-premise alcohol market Insights into...
Find out more£ 3,695
In general, dark spirits such as whisky and brandy are often associated with maturity, complexity and depth of flavour. These spirits are characterised by their ageing process and...
Find out more£ 3,695
Adult milk powder’s penetration is at a low level now but will benefit from the changing demographic structure. In the future, brands should think more about how to...
Find out more
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
