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Report
en_GB
This report looks at the following areas: This Report looks at the following areas: Latest market size and forecast for adult milk powder Market factors influencing the future of adult…
China
Dairy and Dairy Substitute Drinks
simple
China Adult Milk Powder Market Report 2025
This report looks at the following areas:
This Report looks at the following areas:
Latest market size and forecast for adult milk powder
Market factors influencing the future of adult milk powder
Sales trends in niche milk powder (goat milk and camel milk)
Sales of and purchase demand for milk powder among older people
Sales of and purchase demand for children's/student milk powder
Demand for adult milk powder in the 30-49 age group (including sleep health, sports nutrition and women's health)
Amid diversifying consumer demand, adult milk powder will resume its moderate upward trend with the growth of targeted nutritional product development.
Latest market size and forecast for adult milk powder
Market factors influencing the future of adult milk powder
Sales trends in niche milk powder (goat milk and camel milk)
Sales of and purchase demand for milk powder among older people
Sales of and purchase demand for children’s/student milk powder
Demand for adult milk powder in the 30-49 age group (including sleep health, sports nutrition and women’s health)
Amid diversifying consumer demand, adult milk powder will resume its moderate upward trend with the growth of targeted nutritional product development.
Daisy Li, Associate Director, China Insights
Market Definitions
This Report examines Chinese consumers’ usage of adult milk powder and interest in product features to serve as a reference point for marketing and product innovation.
Adult milk powder in this Report refers to milk powder and formula milk powder sold through retail channels, intended for consumption by the general population or specific groups such as middle-aged and older people, children/students and pregnant/postpartum women. It includes both plain and flavoured cow’s milk powder as well as milk powder from other animal sources (eg goat, sheep, camel, yak).
Infant milk formula is not covered in this Report. For more information on IMF, please see Mintel’s Report Baby Nutrition – China – 2025.
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