2023
0
China Affordable Luxury Market Report 2023
2023-12-19T18:02:23+00:00
REPE905747A_3C0A_414C_8A84_6F0BD6D0A37E
3695
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Report
en_GB
It's high time for affordable luxury brands to refresh consumers' perceptions and re-ignite their interest by delivering a unique design and brand experience that helps consumers celebrate individuality. Diana…

China Affordable Luxury Market Report 2023

£ 3,695 (Excl.Tax)

Description

Expert Insights from a Mintel Analyst

This report, written by Diana Shao, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the affordblae luxury market and add expert context to the numbers.

It’s high time for affordable luxury brands to refresh consumers’ perceptions and re-ignite their interest by delivering a unique design and brand experience that helps consumers celebrate individuality.

Diana Shao
Category Director – Retail, Technology and Media

Table of Contents

  1. Executive Summary

    • Key issues covered in this Report
    • The market
    • The consumer
    • Graph 1: consumer spending on affordable luxury, by category, 2023
    • Graph 2: purchasing channels of affordable luxury goods, 2023
    • Graph 3: reasons for purchasing affordable luxury goods, 2023
    • Graph 4: information channels for affordable luxury brands, 2023
    • Graph 5: features of affordable luxury brands, 2023
    • Graph 6: attitudes towards spending on affordable luxury or luxury, 2023
    • Graph 7: attitudes towards affordable luxury/luxury brands in shaping personal image, 2023
    • Graph 8: attitudes towards category coverage of affordable luxury brands, 2023
    • Graph 9: attitudes towards affordable luxury brands offering discounts, 2023
    • Issues and insights
    • What we think
  2. The market

    • Market overview
    • Market factors
    • Graph 10: disposable income growth rates, 2019-23
    • Graph 11: very confident/somewhat confident about improving financial situation in the next three months, 2022-23
    • Graph 12: proportion of respondents who intend to buy more expensive clothing, footwear and accessories, 2022-23
    • Market highlights
  3. The consumer

    • Spending on affordable luxury
    • Graph 13: consumer spending on affordable luxury, by category, 2021 vs 2023
    • Graph 14: consumer spending on affordable luxury, by category, 2023
    • Graph 15: consumer spending on affordable luxury – spent more/about the same, by age, 2023
    • Graph 16: consumer spending on affordable luxury – spent more/about the same, by monthly household income, 2023
    • Graph 17: consumer spending on affordable luxury – purchased, by city tier, 2023
    • Purchasing channels for affordable luxury goods
    • Graph 18: purchasing channels for affordable luxury goods, 2021 vs 2023
    • Graph 19: repertoire analysis of purchasing channels of affordable luxury goods, 2023
    • Graph 20: purchasing channels of affordable luxury goods, 2023
    • Graph 21: purchasing channels for affordable luxury goods, respondents who spent more vs total, 2023
    • Reasons for purchasing affordable luxury goods
    • Graph 22: reasons for purchasing affordable luxury goods, 2023
    • Graph 23: reasons for purchasing affordable luxury goods, by monthly personal income, 2023
    • Graph 24: reasons for purchasing affordable luxury goods, respondents who spent more vs total, 2023
    • Ways to learn about an affordable luxury brand
    • Graph 25: information channels for affordable luxury brands, 2023
    • Graph 26: information channels for affordable luxury brands, respondents who spent more vs total, 2023
    • Important properties that an affordable luxury brand should possess
    • Graph 27: features of affordable luxury brands, 2023
    • Graph 28: features of affordable luxury brands, respondents who spent more vs total, 2023
    • Attitudes towards affordable luxury
    • Graph 29: attitudes towards affordable luxury/luxury brands in shaping personal image, 2023
    • Graph 30: attitudes towards spending on affordable luxury or luxury, 2023
    • Graph 31: attitudes towards category coverage of affordable luxury brands, 2023
    • Graph 32: attitudes towards affordable luxury brands offering discounts, 2023
  4. Issues and Insights

  5. Appendix – methodology and abbreviations

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

Below is a sample report, understand what you are buying.

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2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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