Consumers seek solutions that address ageing issues from various angles. Therefore, facial skincare products offering multiple benefits and added value are likely to resonate more strongly with consumers.
Yali Jiang, Associate Director, China Insights
This report focuses on consumer attitudes towards ageing and their use of products with anti-ageing claims, including reducing fine lines and wrinkles, providing antioxidation, firming, plumping and increasing collagen.
Facial skincare (eg cleanser, toner, moisturiser/lotion, serum/essence, eye cream/essence, oil, mask, sun protection, etc).
In-home facial beauty devices (eg facial steamer, infusion and exfoliation device, etc).
Cosmetic surgery products (eg after-surgery facial repair paste, etc).
Professional products from beauty salons.
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