Future opportunity in edible beauty lies in expanding the conceptual boundaries of a healthy complexion, unlocking everyday consumption potential by segmenting food and drink scenarios and driving category breakthroughs via cross-sector integration using the concept of food both as medicine and a source of beauty.
Future opportunity in edible beauty lies in expanding the conceptual boundaries of a healthy complexion, unlocking everyday consumption potential by segmenting food and drink scenarios and driving category breakthroughs via cross-sector integration using the concept of food both as medicine and a source of beauty.
Lucy Yang, Senior Analyst, BPC Client Advisory, China Insights
For this Report, Mintel defines edible beauty as follows:
This Report only covers edible beauty products for adults; products for infants, children and adolescents are excluded from the consumer survey and scope.
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