This report looks at the following areas: The market size of fashion clothing, accessories and footwear, including noteworthy segments and channels (eg ecommerce 'white labels' and outlets) and changing trends in the market.
Fashion is no longer simply a form of personal self-expression. Seeking more than outer beauty alone, consumers are aspiring to craft whole lifestyle aesthetics and searching for a sense of cultural belonging.
Blair Zhang, Senior Analyst, China Insights
Fashion includes traditional fashion products and broader fashion trends. Traditional fashion mainly refers to product categories such as clothing, shoes and accessories, with a focus on luxury goods, fast fashion, traditional fashion brands, trendy brands and generic brands. Broader fashion trends include the various aspects of a fashionable lifestyle such as designer toys, music concerts and exhibitions.
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