“It is important for home brands to strike a balance between quality, design and value to win in a very fragmented market. At the same time, they need to be more vocal in promoting themselves as design or lifestyle trendsetters, as in the fashion or beauty industry.
The proliferation of content marketing on social media has given opportunities for new players, which will also drive the market to be more competitive. Brands that can understand the dynamic demographic changes in family living status and lifestyle values are likely to win in the long term.”
– Gloria Gan, Research Analyst
Key Issues Covered in this Report
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 3,695
This report looks at the following areas: Overview and segment performance of China's aircare market Analysis of the competitive landscape and key players in the aircare market in...
Find out more£ 3,695
In response to intentional spending, prestige skincare brands need to be flexible with their product strategies, enrich their presence in the cosmetic surgery+ field and strengthen their independent...
Find out more£ 495
Air Fresheners - China by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers aerosols, slow release, plug...
Find out more£ 495
Fabric Care - China by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers laundry detergents, fabric conditioners...
Find out more£ 3,695
This report looks at the following areas: The market size of fashion clothing, accessories and footwear, including noteworthy segments and channels (eg ecommerce 'white labels' and outlets) and...
Find out more
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
