“Consumers’ no-compromise attitude towards home living is reflected in not only utility and design, but also in their choices of homewear and seasonal decorations. They tend to look for products that align with their style; and they are seeking durability, with a move away from a ‘disposable’ fast-fashion mentality. The demand to expand the functionality of the home, especially in social scenarios, has fuelled the need to develop their own living environments. Health-driven, appliance-embedded design and smart home concepts are the leading trends. Although offline home markets are still irreplaceable, how to merge digital marketing and retailing channels is a key question that will largely determine the breadth and depth of consumer exposure to the brand.”
– Frank Zhang, Senior Analyst
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