In response to intentional spending, prestige skincare brands need to be flexible with their product strategies, enrich their presence in the cosmetic surgery+ field and strengthen their independent research capabilities to better adapt to market changes and overcome industry-wide difficulties.
Tina He, Senior Analyst, China Insights
This Report focuses on consumer attitudes towards and usage of prestige facial skincare products. In our survey, prestige skincare primarily includes:
Mintel defines prestige brands as high-end brands that are typically sold behind the counter in department store beauty halls (eg Lancôme, NARS, Clarins). This also includes designer brands in the fashion and accessories industry (eg Dior, Chanel, YSL). However, with the BPC market becoming more diverse and inclusive, brand types and sales channels are not limited to those mentioned above, and any type of brand can claim a prestige positioning through its pricing.
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