“What people seek from slow living is not the ultimate consequence of slow reaction or slow thinking, but benefits such as a more meaningful life and not missing out on the most valuable things amid the fast pace of modern life. Consumers see slow living as a healthy and tasteful lifestyle with a high level of quality and a human touch. Most expect to achieve mental calmness and regain the ability to concentrate through various personalised slow living experiences, ranging from at-home hobbies like baking to outdoor activities like fishing. Helping consumers immerse themselves in diverse experiences that require sustained attention and innovating in therapeutic sensory experiences can help brands yield a closer, sincerer and more memorable connection with consumers.”
– Gloria Gan, Senior Research Analyst
Key issues covered in this Report
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