“China’s street fashion market has rapidly expanded among young consumers in recent years and has been recognised by mainstream consumption power. But people’s perceptions of street fashion are still shaped more by the exterior design than the spiritual value it represents. Conveying brand philosophy and values to people and converting consumers interested in exterior design into loyal fans who recognise street fashion’s spiritual meaning may be worth brands’ attention.”
– Blair Zhang, Senior Research Analyst
Key issues covered in the Report
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