2020
0
China Auto Market Beat Market Report 2020
2020-12-08T03:05:56+00:00
OX994804
3695
128400
[{"name":"Automotive","url":"https:\/\/store.mintel.com\/industries\/transport\/automotive"}]
Report
en_GB
“Overall volume sales in the third quarter of 2020 demonstrated monthly average growth of 8% compared to the third quarter of 2019. On the one hand, volume sales of luxury…

China Auto Market Beat Market Report 2020

£ 3,695 (Excl.Tax)

Report Summary

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Auto Market Beat – Q3 – China market including the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

This Report also covers the changes in the sales of China’s new passenger car market from January 2020 to September 2020 in terms of car models, brands, pricing and energy types. It also analyses the latest policies, public emergencies and their impact on the market. In addition, this Report also looks at the most up-to-date marketing news and technology innovations by auto brands across the world.

Expert analysis from a specialist in the field

Written by Terence Zhou, a leading analyst in the Automotive sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Overall volume sales in the third quarter of 2020 demonstrated monthly average growth of 8% compared to the third quarter of 2019. On the one hand, volume sales of luxury brands continued steady growth in the second quarter, reflecting the stable consumption capacity of consumers targeted by luxury brands. On the other hand, the domestic brands represented by Changan, Wuling and Chery also gained more market share as a result of their successful product updates.
Terence Zhou
Automotive Analyst

Table of Contents

  1. Overview

    • What you need to know
      • Covered in this Report
        • Excluded
        • Executive Summary

            • Volume sales overview
              • Volume sales rose rapidly in the third quarter of 2020, surpassing the same period last year
                • Figure 1: Overall volume sales of new passenger cars, January – September 2020, 2020 vs 2019
                • Figure 2: Overall sales and the production volumes of new passenger cars, January – September 2020
              • The market share for each car model remained stable
                • Figure 3: Sales share of new passenger cars, by car model, January – September 2020
              • In the third quarter, Japanese SUV sales fell, while luxury SUV sales picked up remarkably
                • Figure 4: Top 15 best-selling SUVs, April – August 2020
              • Volkswagen has become a big winner among popular saloon cars thanks to its decentralization strategy
                • Figure 5: Top 15 best-selling sedans, April – August 2020
              • New energy cars: monthly growth rates in unit sales remain quick growth
                • Figure 6: Sales volume of new passenger cars, January – September 2020
            • Interpreting brand performances

              • The Q3 growth rate of luxury car volume sales has stabilised
                • Figure 7: Sales volume of luxury cars, January – September 2020
              • The trend of facelifts by Audi and the accelerated process of domestic production by Lincoln boosts market share growth
                • Figure 8: Market share of luxury car brands, by market share in July-August 2020, April – August 2020
                • Figure 9: Sales volumes of all Audi models, April – August 2020, ranking by the brand market shares in July-August 2020
                • Figure 10: Sales volumes of all Audi models, April – August 2020, ranking by the brand market shares in July-August 2020
                • Figure 11: Sales volumes of all BMW models, April – August 2020, ranking by the brand market shares in July-August 2020
                • Figure 12: Sales volumes of all Lincoln models, April – August 2020, ranking by the brand market shares in July-August 2020
              • Market share of domestic auto brands shrank remarkably in Q3
                • Figure 13: Sales share of new passenger cars, by country, Jan 2020 – August 2020
              • Changan, Chery and Wuling became the leaders in terms of fighting rigorously from the private brands, while Toyota fell markedly
                • Figure 14: Market share of auto brands, April – August 2020, ranking by the brand market shares in July – August 2020
              • Toyota loses share owing to lack of innovation and quality issues
                • Figure 15: Sales volume of all Toyota models, Q2 2020 vs July & August 2020
              • Changan chasing Geely
                • Figure 16: Sales volume of all Changan models, Q2 2020 vs July & August 2020
              • Chevrolet products less competitive than other brands resulting in sharp drop in sales
                • Figure 17: Sales volume of all Chevrolet models, Q2 2020 vs July & August 2020
              • Model 3 sales strong – pure electricity cars surprise consumers for in-city-transportation
                • Figure 18: Top 10 best-selling BEVs, ranking by sales volume in July & August 2020
                • Figure 19: Top 10 best-selling PHEVs, ranking by sales volume in July & August 2020
              • Expert interview columns: the car modification industry still has great potential, but marketing is essential
              • Marketing Campaigns

                • Roewe R SPACE showroom becomes a new landmark for technology experience
                  • Figure 20: Roewe R SPACE
                • Cadillac was implanted in scenes and characters in the TV series Nothing But Thirty
                  • Figure 21: A clip of the TV series Nothing But Thirty where Cadillac appears
                • Mercedes-Benz AMG’s unconventional cooperation
                  • Figure 22: AMG co-branded with Harley, F1 and Michelin tires
                  • Figure 23: AMG is co-branded with MAC, Beats and PlayStation
                • Mini-launch by Lamborghini and Lego
                  • Figure 24: Lego sports car package for Lamborghini
                • Lexus worked with the musician Joe Hisaishi to create a brand image of “happiness from mass production”
                  • Figure 25: Joe Hisaishi composed for Lexus
                • BMW X7 advertisement focusing on sensory delights
                  • Figure 26: BMW X7 Advertising
                • Car usage habits observed from consumer data: in-car experiences resonate more than the theme of speed and passion
                  • Figure 27: Attitudes towards car usage habits, May 2020
              • Technological innovation

                • Hyundai and Uber work together to develop flight taxis
                  • Figure 28: Hyundai and Uber work together to develop flight taxis
                • Mercedes-Benz presented concept car Vision AVTR and biometrics technology
                  • Figure 29: Mercedes-Benz concept car Vision Avtr
                • Volkswagen’s new technology enables communication between cars
                  • Figure 30: Volkswagen Golf
              • Appendix – Market Size and Forecast

                  • Figure 31: total sales volume of new passenger cars, China, July – September 2020
              • Appendix – Market Segmentation

                  • Figure 32: total sales volume of new passenger cars, China, July – September 2020
                  • Figure 33: total sales volume of PHEVs,China, July 2020 – September 2020
              • Appendix – Methodology and Abbreviations

                • Methodology

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