Facing a shrinking target audience, babycare brands need to tap into demand for tailored solutions and innovate in product benefits. Long-lasting moisturisation remains central, but addressing skin issues has also become key. Expanding usage occasions and offering differentiated products will give brands a competitive edge and drive growth in a steady market.
Jane Chai, Senior Analyst, China Insights
This Report includes baby shampoo, baby soap, baby shower gel, baby powder, baby lotion/cream, baby suncare, baby oil, baby nappy cream, baby insect repellent and baby handwash/liquid soap.
It excludes baby nappies and wipes, feeding and food preparation accessories.
The demographic age coverage includes babies and toddlers aged 0-3.
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