“The purchase channels for bakery products are being diversified which challenges the share of bakery houses, with threats brought by coffee and tea houses crossing the boundary. Therefore more drink options could be offered in offline outlets to blur the line and win back consumers’ visitation. Meanwhile, Western-style store could introduce more niche exotic pastries tapping into the self-indulgent ‘me-moment’ during festive seasons, while Chinese-style bakery houses are suggested to deep dive into local ingredients or renovate traditional products instead of launching uniformed ones blindly.”
– Yifan Gu, Associate Director
Key issues covered in this Report
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