China Beauty Devices Market Report 2023
Market Intelligence Reports - What's Included
- Interactive Databook
- Multiple Report Formats
- Access to Clients Portal
- Custom Presentation Tool
Besides satisfying basic safety and efficacy needs, beauty device brands can look into customisation in advanced skincare solutions to broaden consumer profiles.
Amy Jin, Senior Research Analyst, Beauty & Personal Care, China
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Executive Summary
- Key issues covered in this Report
- The market
- The company
- The consumer
- Graph 1: beauty devices used at home in the last six months, 2021 vs 2023
- Graph 2: usage frequency of beauty devices with different efficacy, 2023
- Graph 3: features associated with effective beauty device, 2023
- Graph 4: usage routine of beauty devices, 2023
- Graph 5: interested claims of beauty devices, 2023
- Graph 6: comparison of beauty device and cosmetic surgery, total and by monthly personal income, 2023
- Issues and insights
- What we think
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The market
- Market size
- Graph 7: value sales and growth rate of total beauty devices market, 2022-23 (est)
- Market factors
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The company
- Online market share
- Marketing activities
- New product trends
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The consumer
- Product usage
- Graph 8: beauty devices used at home in the last six months, 2021 vs 2023
- Graph 9: beauty devices used – ‘I have not used beauty devices in the last six months’, by age, 2021 vs 2023
- Graph 10: beauty devices used at home in the last six months, by usage attitudes, 2023
- Graph 11: selected beauty devices used in the last six months, by age, 2023
- Graph 12: products used in the last six months, by skin sensitivity, 2023
- Usage frequency
- Graph 13: usage frequency of beauty devices with different efficacy, 2023
- Graph 14: usage frequency of beauty devices with different efficacy – ‘5 or more times a week’, by age, 2023
- Features of efficacy
- Graph 15: features associated with an effective beauty device, 2023
- Graph 16: features associated with effective beauty device, by attitude towards efficacy, 2023
- Graph 17: selected features associated with effective beauty device, by age, 2023
- Graph 18: selected features associated with an effective beauty device, by skincare product budget, 2023
- Graph 19: selected features associated with an effective beauty device, by skin sensitivity, 2023
- Usage routine of beauty devices
- Graph 20: usage routine of beauty devices, 2023
- Interested claims
- Graph 21: interested claims of beauty devices, 2023
- Graph 22: interested claims of beauty devices, by age, 2023
- Graph 23: interested claims of beauty devices, by skin sensitivity, 2023
- Graph 24: interested claims of beauty devices, by attitudes towards efficacy, 2023
- Attitudes towards beauty devices
- Graph 25: comparison of beauty device and cosmetic surgery, total and by monthly personal income, 2023
- Graph 26: attitudes towards budget on facial skincare products, total and by monthly personal income, 2023
- Graph 27: skin issues, by attitudes towards budget on facial skincare products, 2023
- Graph 28: attitudes towards using beauty devices, 2023
- Graph 29: attitudes towards recommendation channel, total and by selected demographic, 2023
- Graph 30: attitudes towards pairing with facial skincare products, total and by interested claim, 2023
- Graph 31: attitudes towards pairing with facial skincare products, total and by usage frequency, 2023
- Beauty personas
- Graph 32: interested claims, by beauty persona, 2023
- Graph 33: attitudes towards pairing with facial skincare products, by Beauty Persona, 2023
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Issues and insights
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Appendix – methodology and abbreviations
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