China Beauty Retailing Market Report 2025
Online channels are entrenched in price wars, while offline ones turn to the experience economy.
Online channels are entrenched in price wars, while offline ones turn to the experience economy.
Online channels are entrenched in price wars, while offline ones turn to the experience economy. Seize new opportunities for growth in instant retail and the gift market
Tina He, Senior Analyst, China Insights
The beauty and personal care (BPC) market in China is mainly made up of haircare (eg shampoos, conditioners, hair treatments), facial skincare (eg facial cleaners, facial cream, masks), shower and bath products (eg soaps, shower gels, bath salts), oral care (eg toothpaste, teeth whitening products, mouthwash), men’s shaving products (eg shavers, shaving foam, aftershave), body skincare (eg body lotions, body oils), colour cosmetics (eg foundations, lipsticks, nail polish), hair beauty products (eg hair styling products, colourants), fine fragrances/body sprays, beauty tools (eg fake eyelashes, eyebrow razors, fake nails), beauty supplements (eg oral collagen, lightening pills), home fragrances and scents, feminine care (eg sanitary towels, tampons, hair removal products) and beauty-related home-use devices (eg facial cleansing devices).
The report covers all sales channels that can influence consumer purchasing decisions regarding BPC products, mainly including the following: