2024
0
China Beauty Retailing Market Report 2024
2024-05-09T17:01:35+01:00
REPBB35B674_486A_4A95_A7EC_DC76AF40949E
3695
172886
[{"name":"Retail","url":"https:\/\/store.mintel.com\/industries\/retail"},{"name":"Health and Beauty Retail","url":"https:\/\/store.mintel.com\/industries\/retail\/health-beauty"}]
Report
en_GB
Beauty and personal care retailers and brands focus on offline experiences and online content as well as their unique strengths to reach a wider audience. Binyan Yao, Analyst, China…

China Beauty Retailing Market Report 2024

£ 3,695 (Excl.Tax)

Report Summary

Stay ahead of the curve and future-proof your business with Mintel’s China Beauty Retailing Market Report 2024. Our full report is packed with consumer-led market intelligence, the latest market research, trends, and consumer behaviours affecting your business. Get a 360° view of the beauty retail market and align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Key Topics Covered in this Report

  • Overall performance trackers of the beauty and personal care market and retailers in 2023.
  • Consumer preferences for online and offline purchasing channels when purchasing different beauty and personal care products.
  • Consumers’ differentiated expectations regarding popular streamers’ and brands’ official live streams when purchasing beauty and personal care products.

Beauty Retailing Market Landscape

Having survived the severe impact of the pandemic in 2022, China’s BPC market began to see a modest recovery in 2023. According to the National Bureau of Statistics of China, retail value sales of cosmetics experienced a year-on-year increase of 5.1% in 2023, a significant recovery from -4.5% in 2022. However, given that consumer income status and financial confidence are still slowly recovering, the trend of rational consumption is set to continue in 2024, with steady growth expected in the BPC market.

Expert Insights from a Specialist

This report, written by Binyan Yao, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the beauty retail market and add expert context to the numbers.

Beauty and personal care retailers and brands focus on offline experiences and online content as well as their unique strengths to reach a wider audience.

Binyan Yao
Analyst – China Insights

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
    • Definition
    • What you need to know
    • The market
    • China’s BPC market stages a modest recovery
    • Market factors
    • Companies and brands
    • Market share
    • Market highlights
    • The consumer
    • Consumers are becoming more flexible in their choice of channels, seeking both convenient online shopping and immersive offline experiences
    • Graph 1: purchase methods of BPC products, 2023
    • Comprehensive ecommerce platforms remain the top choice online while emerging channels are gaining ground
    • Graph 2: online purchasing channels for BPC products, 2023
    • The differentiation of brands’ official live streaming platforms is becoming more noticeable
    • Graph 3: influencing factors for purchasing BPC products through live streaming, by type of live stream, 2023
    • Health and beauty chain retailers still have an advantage over other offline stores while membership supermarkets are emerging
    • Graph 4: offline purchasing channels for BPC products, 2023
    • One-stop shopping and professional consultation are the core demands of consumers regarding BPC physical stores
    • Graph 5: attractive features of offline stores, by type of physical store, 2023
    • Social needs permeate the BPC product shopping journey
    • Graph 6: BPC products purchasing behaviours, 2023
    • Issues and insights
    • What we think
  2. The market

    • Market size and forecast
    • China’s BPC market rebounded slightly in 2023…
    • Graph 7: consumer expenditure on BPC products, 2018-23 (est)
    • … and we expect moderate growth
    • Market factors
    • Slow disposable income recovery and low financial confidence of urban residents strain BPC product consumption
    • Graph 8: growth rate of disposable income per capita (price-adjusted), 2018-23
    • Spending on BPC products is levelling off…
    • Graph 9: categories that consumers have spent more money on compared to the previous month – BPC products, 2022-24
    • … and the willingness to trade up has yet to recover
    • Graph 10: proportion of BPC product consumers who intend to trade up (ie buy a more expensive product or buy from a more expensive brand), 2021-24
    • Policies are being introduced, and industry standards are constantly improving
  3. Companies and brands

    • Market share
    • Retailer performance slowly recovered in 2023
    • Retailers continue to optimise their store strategies
    • Market highlights
    • Technology-driven and AI-empowered experiences
    • The New Chinese style – innovative and fusion approaches
    • Cultural elements provide emotional value to consumers
    • The space boundaries of beauty services is expanding
    • Appeal to the trend of rational consumption with sustainable solutions
    • Turn narratives into stories and harness the miniseries traffic
  4. The consumer

    • Purchase methods of BPC products
    • Home air aroma products make their way onto consumers’ must-buy lists
    • Graph 11: BPC products bought in the last 12 months, 2023
    • Men’s and women’s shopping lists are similar but different
    • Graph 12: BPC products bought in the last 12 months, by gender, 2023
    • Consumers are becoming more flexible in their choice of channels, seeking both convenient online shopping and immersive offline experiences
    • Graph 13: purchase methods of BPC products, by category, 2023
    • Women have a more flexible approach towards purchasing colour cosmetics, while male colour cosmetics users tend to shop online
    • Graph 14: purchase methods of colour cosmetics, by gender, 2023
    • Online purchasing channels
    • Comprehensive ecommerce platforms remain the top choice among online channels while emerging channels are gaining ground
    • Graph 15: online purchasing channels for BPC products, 2023
    • The younger generation uses a wider variety of online channels and favours emerging channels
    • Graph 16: selected online purchasing channels for BPC products, by age, 2023
    • Graph 17: selected online purchasing channels for BPC products, men aged 18-24 vs women aged 18-24, 2023
    • The potential of instant retail remains untapped, especially for older women
    • Graph 18: online purchasing channels for BPC products – instant delivery platforms, by gender and age, 2023
    • Influencing factors for purchasing BPC products through live streaming
    • The advantages of brands’ official live streaming platforms are becoming more noticeable
    • Graph 19: influencing factors for purchasing BPC products through live streaming, by type of live stream, 2023
    • Younger women seek purchase protection, while older women emphasise brand recognition
    • Graph 20: selected important factors for female consumers when purchasing BPC products through brands’ official live streaming, by age, 2023
    • Offline purchasing channels
    • Health and beauty chain retailers have maintained their competitive edge
    • Graph 21: offline purchasing channels for BPC products, 2023
    • Strengthen the coverage of categories with inelastic demand and strong offline dependency
    • Graph 22: BPC products bought in physical stores in the last 12 months, 2023
    • Consumers aged 25-39 prefer beauty specialist retailers
    • Graph 23: selected offline purchasing channels for BPC products, by age, 2023
    • Graph 24: consumers who have bought BPC products from beauty specialist retailers, by gender and age, 2023
    • Brand stores and beauty specialist retailers are crucial touchpoints for high-income consumers
    • Graph 25: offline purchasing channels for BPC products, by monthly personal income, 2023
    • Membership supermarkets with high value for money are emerging among offline BPC retailers
    • Graph 26: consumers who have bought BPC products at membership supermarkets, by gender, generation and monthly personal income, 2023
    • Membership supermarkets with high value for money are emerging among offline BPC retailers
    • Attractive features of offline stores
    • One-stop shopping and professional consultation are the core demands of consumers regarding BPC physical stores
    • Graph 27: attractive features of offline stores, by type of physical store, 2023
    • In-store high-tech experiences make reaching female users easier
    • Graph 28: attractive features of brand counter/brand standalone stores, by gender, 2023
    • Graph 29: attractive features of health and beauty chain retailers, by gender, 2023
    • Male consumers are a promising demographic for beauty specialist retailers
    • Graph 30: attractive features of beauty specialist retailers, by gender and age, 2023
    • BPC product purchasing behaviours
    • Social needs permeate the BPC product shopping journey
    • Graph 31: BPC products purchasing behaviours, 2023
    • Women aged 30-39 are the core demographic of social media inspiration and sharing
    • Graph 32: BPC product purchasing behaviours of female consumers, by age, 2023
    • Consumers with higher incomes similarly care about value for money
    • Graph 33: BPC products purchasing behaviours, by monthly personal income, 2023
  5. Issues and insights

    • The race for experiences – BPC physical stores reinvent their competitiveness
    • Retailers of different formats are creating experience-centric, differentiated solutions
    • Health and beauty chain retailers: unlock themed activities and light beauty services
    • Beauty specialist retailers: highlight professional beauty experiences
    • Brand stores: invite consumers to relax, slow down and discover the brand’s distinctive core values
    • BPC brands can unlock the power of live streaming
    • Leave a good impression by brand storytelling in live streaming
    • Win-win cooperation with popular streamers
    • Tap into the BPC spending potential of male consumers
    • Men and women have comparable spending potential in the BPC sector
    • The time has come to upgrade the men’s BPC experiences
  6. Appendix – market size and forecast, research methodology and abbreviations

    • Market size and forecast
    • Methodology
    • Abbreviations

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

Below is a sample report, understand what you are buying.

Click to show report
2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch