China Bodycare Market Report 2022
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“Consumers are now paying more attention to taking care of their body skin; apart from the basic moisturisation and hydration needs, advanced skincare benefits such as anti-ageing and dealing with sensitive skin conditions have also seen rising interest. Bodycare is also closely associated with general wellbeing both physically and mentally; innovation on product usage combined with Yangsheng healthcare solutions and aid to emotional de-stressing and mood uplifting features will catch consumers’ attention.”
– Amy Jin, Senior Analyst
Key issues covered in this Report
- Usage of different bodycare products.
- Interested claims when choosing bodycare products.
- Perception of effective whitening ingredients contained in bodycare products.
- Interested bodycare routines.
- Usage pain points of bodycare products.
- Attitudes towards bodycare products.
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Overview
- Key issues covered in this Report
- Definitions
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Executive Summary
- The market
- Figure 1: Best- and worst-case forecast of total value sales of face colour cosmetics market, China, 2017-27
- Companies and brands
- Figure 2: Leading manufacturers’ share in value sales of bodycare market, China, 2020 and 2021
- The consumer
- Hand cream and body lotion are the most widely used products
- Figure 3: Bodycare products used in the last six months, 2021 vs 2022
- Skinification trend shown among consumers’ interests
- Figure 4: Bodycare claims with most interest, 2022
- Vitamins are perceived as most effective for whitening
- Figure 5: Perceptions of effective whitening ingredients, 2022
- Traditional Yangsheng ways of bodycare solutions are preferred
- Figure 6: Bodycare solutions with most interest, 2022
- Consumers are looking for better feeling on skin
- Figure 7: Biggest frustrations when using bodycare products, 2022
- Bodycare is closely associated with general health
- Figure 8: Attitudes towards bodycare, 2022
- What we think
- The market
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Issues and Insights
- Tap into the needs of consumers with specific skin conditions
- Figure 9: 999 x Piyanping x Lessgo recovery body lotion, China, 2022
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- Figure 10: Dr. Yu’s recovery body lotion, China, 2022
- Figure 11: Lessgo Northern hand cream, China, 2022
- Cross-category collaboration to introduce a complete self-care offering
- Figure 12: Immersive bodycare routine on Xiaohongshu, 2022
- Figure 13: Product set of the same scent, China, 2022
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- Figure 14: In Essence massage oil, Australia, 2022
- Tap into the needs of consumers with specific skin conditions
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Market Size and Forecast
- Optimistic growth amid the resurgence of the pandemic
- Figure 15: Best- and worst-case forecast of total value sales of bodycare market, China, 2017-27
- Optimistic growth amid the resurgence of the pandemic
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Market Segmentation
- Bodycare segment regained its growth momentum
- Figure 16: Segment share of bodycare market (est), China, 2018-22
- Bodycare segment regained its growth momentum
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Market Factors
- Pandemic enabled more time spent at home
- Live-streaming channels affecting consumers’ purchase intention
- Bodycare seen as more of a priority than other BPC categories
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Market Share
- Unilever enjoy growth from its bodycare brands
- Figure 17: Leading manufacturers’ share in value sales of bodycare market, China, 2020 and 2021
- Figure 18: Unilever product range, China, 2022
- L’Occitane offers exquisite product selection
- Figure 19: L’Occitane’s skin range and gift pack, China, 2021 and 2022
- Unilever enjoy growth from its bodycare brands
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Marketing Activities
- Combining product with emotional benefits
- Figure 20: Body treatment oil with refreshing claim, China, 2022
- Borrowing concept from makeup for body skin
- Figure 21: ‘Naked Makeup’ cream for body use, China, 2022
- Pairing bodycare products with massage tools
- Figure 22: Product sets with bodycare tools, China, 2022
- Emerging brands debut with a focus on fragrance
- Figure 23: Hand cream scent variants from Rockingzoo and Chillmore, China, 2022
- Perfume brands utilise their strengths in promoting personal care products with classic scents
- Figure 24: Hand cream set of To Summer, China, 2022
- Figure 25: Bodycare products from Tom Ford, China, 2022
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- Figure 26: Bodycare products from Acqua di Parma, China, 2022
- Combining product with emotional benefits
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New Product Trends
- Bodycare segment shows increase in new product launches
- Figure 27: New bodycare product launches, by segment, China, 2020-22
- Figure 28: New bodycare product launches with specific claims, China, 2022
- For sensitive skin and anti-ageing claims increase
- Figure 29: Selected claims in new launches of bodycare products, China, 2020-22
- Figure 30: New bodycare launches claimed for sensitive skin, China, 2022
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- Figure 31: New bodycare launches claiming anti-ageing benefits, China, 2022
- Innovative texture and format
- Figure 32: Top 10 formats & textures in new launches of bodycare products, China, 2020-22
- Figure 33: Body treatment oil products, China, 2022
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- Figure 34: Body spray from Sana and Dirovo, China, 2021 and 2022
- Innovative fragrance
- Figure 35: Barr-Co Reserve hand & body lotion, USA, 2022
- Figure 36: Body lotion from Malin+Goetz, China, 2021
- Bodycare segment shows increase in new product launches
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Body Skin Type
- The majority of consumers identify themselves as non-sensitive dry/neutral skin
- Figure 37: Body skin type, 2022
- The majority of consumers identify themselves as non-sensitive dry/neutral skin
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Product Usage
- Basic bodycare products enjoy further penetration growth
- Figure 38: Bodycare products used in the last six months, 2021 vs 2022
- Mature males are using more bodycare products…
- Figure 39: Selected bodycare products used in the last six months, male, by age, 2022
- …while mature females prefer body treatment oil products
- Figure 40: Selected bodycare products used in the last six months, female, by age, 2022
- Body treatment oil attracts dry skin and sensitive skin more than others
- Figure 41: Selected bodycare products used in the last six months, by skin type, 2022
- Figure 42: Selected bodycare used in the last six months, by skin sensitivity, 2022
- Basic bodycare products enjoy further penetration growth
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Interests in Claim
- Hydration is the most mainstream request
- Figure 43: Bodycare claims with most interest, 2022
- Improving skin texture and anti-ageing appeal to more new customers in the last year
- Figure 44: Bodycare claims with most interest in the past year, by consumers’ interests a year ago, 2022
- Consumers with dry skin seeking hydration but also more interest in whitening than other skin types
- Figure 45: Bodycare claims with most interest in the past year, by skin type, 2022
- Potential to lure younger male consumers by fragrance
- Figure 46: Selected most interest in bodycare claims in the past year, male, by age, 2022
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- Figure 47: Body lotion for men, US, 2022
- Anti-ageing claim attracts the over-50s
- Figure 48: Selected interest in claims in past year, by age, 2022
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- Figure 49: State Of moist body cream, US, 2022
- Hydration is the most mainstream request
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Effective Whitening Ingredients
- Vitamins are the most recognised whitening ingredients
- Figure 50: Perceptions of effective whitening ingredients, 2022
- Consumers with dry skin conditions are more familiar with phenethyl resorcinol
- Figure 51: Perceptions of effective whitening ingredients, by skin type, 2022
- Vitamins are the most recognised whitening ingredients
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Interested Bodycare Routine
- Traditional oriental bodycare solutions are preferred
- Figure 52: Interest in bodycare solutions, 2022
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- Figure 53: Jurlique body oil, China, 2022
- Gender differences are shown in preferred bodycare routines
- Figure 54: Interest in bodycare solutions, by gender, 2022
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- Figure 55: Interest in bodycare solutions, female, 2022
- Females aged 25-29 are most active in bodycare routines
- Figure 56: Interest in bodycare solutions – ‘Have tried it’, female, by age, 2022
- Traditional oriental bodycare solutions are preferred
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Usage Issues
- Feeling on skin the most important usage experience
- Figure 57: Biggest frustrations when using bodycare products, 2022
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- Figure 58: Little Dream Garden’s oil lotion, China, 2022
- Figure 59: Kayteye water oil spray, China, 2022
- Men are more concerned with the usage volume than women
- Figure 60: Selected frustrations when using bodycare products, by gender, 2022
- Younger consumers have more issues among all age groups
- Figure 61: Selected frustrations when using bodycare products, by age, 2022
- Consumers with oily skin conditions are looking for sensitive skincare
- Figure 62: Selected frustrations when using bodycare products, by skin type, 2022
- Feeling on skin the most important usage experience
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Attitudes towards Bodycare
- Bodycare is closely associated with general health
- Figure 63: Attitudes towards bodycare, 2022
- Opportunities to collaborate with shower brands
- Figure 64: Attitudes towards bodycare products, 2022
- Feeling on skin matters more than fragrance
- Figure 65: Attitudes towards bodycare products, 2022
- Bodycare is closely associated with general health
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Beauty Personas
- Who are they?
- Holistic Wellbeing Followers have more niche concerns
- Figure 66: Selected frustrations when using bodycare products, by beauty persona, 2022
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Appendix – Market Size and Forecast
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- Figure 67: Total value sales of bodycare market, China, 2017-27
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Appendix – Methodology and Abbreviations
- Methodology
- Abbreviations
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