Room for improvement exists in innovation and marketing strategies for bone and joint health products in the Chinese market. Products should meet women's needs across age groups, and integrated muscle-bone-joint formulas should also be considered to promote all-round bone health. Given consumers' high sensitivity to bone and joint discomfort, adopting occasion-based marketing can effectively unleash demand for such products.
Catherine Liu, Principal Analyst, China Insights
This Report primarily focuses on the following bone and joint health products:
This Report also covers some common behaviours and activities, including (but not limited to) dietary adjustments and exercise/fitness.
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