“Less on-the-go consumption occasions, due to the uncertainty of COVID, poses a threat to the bottled water market. Flavoured water and sparkling water have witnessed increased popularity. In the future, products for segmented occasions and consumers will be the innovation direction. Good-looking packaging can help add value as well as provide a sense of ritual, especially when drinking directly.”
– Pepper Peng, Research Analyst
Key issues covered in this Report:
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