China Brain Health Management Market Report 2024
$ 4,995 (Excl.Tax)
Report Summary
This report looks at the following areas:
- Key factors affecting the brain health management market
- Noteworthy new product trends and marketing activities
- Changes in consumers’ brain health-related concerns
- Exploration of factors affecting brain health
- Methods consumers use to improve brain health (lifestyles, products and services) and future interest in trying these
- Purchase considerations for edible and topical products to improve brain health
- Knowledge of brain health ingredients and preferences for future food and drink products
The brain plays a key role in multiple body systems and functions. Looking ahead, brain health management products and services are expected to diversify, with trends towards both holistic wellness for mind, body and spirit, as well as specialised niches of brain enhancement.
Catherine Liu, Principal Analyst, China Insights
Market Definitions
This Report primarily focusesĀ on the following brain health products:
- Supplements with brain health benefits
- Foods/drinks with modern brain-enhancing ingredients
- Foods/drinks with traditional brain-enhancing ingredients
- Functional skincare/bodycare products
- Aromatherapy essential oils
- Some technology products, such as home brain health monitoring devices
This Report also covers common activities for improving brain health, including but not limited to daily dietary adjustments, leisure activities and medical consultations.
Table of Contents
-
Executive summary
- Key issues covered in this Report
- Definition
- What you need to know
- The market
- Market factors
- Marketing activity trends
- New product trends
- Examples of products reflecting these trends
- The consumer
- Consumers face mounting memory issues and significantly more trouble with efficiency, responsiveness and clarity of thought
- Graph 1: brain health status, 2022 vs 2024
- The negative impact of insufficient sleep on brain health is a major concern
- Graph 2: factors affecting brain health, 2024
- Emotional/mental and nerve health are closely associated with brain health
- Graph 3: associations between brain and body, 2024
- Traditional brain foods and wellness-focused activities appeal to a mass consumer audience
- Graph 4: ways to improve brain health, 2024
- Compared to sleep health products, brain-boosting products should focus more on high-tech ingredients and specific needs
- Graph 5: purchase considerations for brain health improvement products, 2024
- High recognition of DHA fish and algal oils points to ample growth opportunities
- Graph 6: knowledge of brain-boosting ingredients, 2024
- Within the food and drink sector, consumers show a keen interest in brain-boosting dairy products
- Graph 7: product categories of interest, 2024
- Issues and insights
- What we think
-
The market
- Market factors
- As China approaches a demographic turning point, brands in the brain health space need to plan ahead
- The government's plan for CCVD prevention and treatment aims to reduce risk factors for morbidity and mortality
- Adult nutrition guidelines help to spread awareness of brain health in chronic disease prevention
- Marketing activities
- 'Study buddy' positioning helps familiarise younger people with brain health
- Incorporate trendy learning hacks to promote brain health to a younger audience
- Educate middle-aged and older adults about brain ageing in everyday life
- Combining toys and health concepts has strong potential to drive brain health management for older people
- Graph 8: mentions of and engagement with 'toys for older people' (č幓ē©å ·) on social media*, 2024
- New product trends
- Food and drinks
- Food and drinks for brain health see faster sales growth on Douyin
- Graph 9: online* value sales of food and drinks** with brain health positioning*** (RMB m), 2023-24
- Graph 10: online* volume sales of food and drinks** with brain health positioning*** (000 units), 2023-24
- Highlight scientific links between common health ingredients and brain/nerve health
- Best-selling products on Tmall emphasise value for money, high-tech features and high absorption rate
- Social media buzz around 'oral rehydration solution' may bring opportunities for brain health products
- Graph 11: mentions of and engagement with 'oral rehydration solution' on social media*, 2023-24
- Health supplements
- Taobao/Tmall is the main battleground for brain health supplements, with sales growth outpacing cross-category products
- Graph 12: online* volume sales of health foods/dietary supplements with brain health positioning** (000 units), 2023-24
- Graph 13: online* value sales of health foods/dietary supplements with brain health positioning** (RMB m), 2023-24
- Top-selling supplements on Taobao/Tmall: some have mass-market appeal while others focus on specific segments
- Ingredient trends are shifting, but B vitamins, vitamin E and thistle have enduring popularity
- Examples of innovations in brain health supplements with B vitamins and thistle
- Brain supplements with DHA fish oil are growing in value sales, while those with DHA algal oil are seeing more volume sales
- Graph 14: online* value sales of DHA fish oil and DHA algal oil health foods/dietary supplements with brain health positioning** (RMB m), 2023-24
- Graph 15: online* volume sales of DHA fish oil and DHA algal oil health foods/dietary supplements with brain health positioning**, 2023-24
- Tmall's best-selling DHA algal oil brain supplements highlight efficiency, purity, safety and no fishy taste
- Global highlights
- The global trend for convenient brain supplements aligns with the needs of China's middle-agers
- Develop product concepts to address cognitive health in the age of information overload
- Cutting-edge research shows aromatic compounds in fermented milk activate cognitive function
-
The consumer
- Brain health status
- Memory improvement is becoming increasingly important, while efficiency and response enhancement are promising niches
- Graph 16: brain health status, 2022 vs 2024
- Physical and mental health are closely linked to potential areas for growth in the brain health sector
- Graph 17: changes* in cross-analysis of brain health status, 2022-24
- The key audience for specialised brain health products consists of younger and middle-aged men…
- Graph 18: changes* in brain health status, by gender and age, 2022-24
- …as well as consumers across all income groups and 'slashies'
- Graph 19: changes* in brain health status, by monthly household income and employment status, 2022-24
- Emerging awareness of the connection between the liver and vision offers promising prospects for holistic brain-eye-liver health solutions
- Graph 20: suboptimal health issues, 2024
- Graph 21: worse eyesight, by liver function issues, 2024
- Factors affecting brain health
- Lack of sleep is the most common factor affecting brain health
- Graph 22: factors affecting brain health, 2024
- Graph 23: repertoire analysis of factors affecting brain health, 2024
- Compared to sleep health, brain health products are more impactful in certain contexts
- Leverage organic messaging to create a holistic brain enhancement concept linking environment and health
- Graph 24: important factors for good health, by factors affecting brain health ā 'living in a polluted environment', 2024
- Connect brain health to self-growth needs to attract under-30s
- Graph 25: factors affecting brain health, by age, 2024
- Penetrate the middle-aged market by shifting the focus from 'brain health' to 'healthy brain ageing'
- Graph 26: factors affecting brain health ā 'ageing', by age group, 2024
- Tap into electronic device use, exercise and anti-ageing as a customer acquisition strategy for vision support products
- Graph 27: factors affecting brain health, by brain health status, 2024
- Associations between brain and body
- Emotional/mental and nerve health are strongly associated with brain health
- Graph 28: associations between brain and body, 2024
- Brain/emotion and brain/nerve concepts have room to overlap with immunity and cardiovascular health
- Graph 29: associations between brain and emotional/mental & nervous system health, by associations between brain and body, 2024
- Linking the brain to other health aspects helps reinforce perceptions of the gut-brain axis
- Graph 30: associations between brain and gut health, by associations between brain and body, 2024
- Cardio-cerebrovascular health products can be marketed around relieving health issues caused by electronics use
- Mentally active people pay more attention to the relationship between muscles/fascia and brain health than sport enthusiasts
- Physical exercisers are more aware of the triangular relationship between body, mind and brain
- Graph 31: associations between brain and body, by factors affecting brain health ā 'lack of exercise', 2024
- Ways to improve brain health
- Traditional brain health foods and healthy lifestyle concepts appeal to a mass consumer audience
- Graph 32: ways to improve brain health, 2024
- Traditional brain health foods and healthy lifestyle concepts appeal to a mass consumer audience
- Graph 33: ways to improve brain health, 2024
- Brain-boosting leisure activities are widely popular across age groups
- Graph 34: % of consumers who have done and will continue to do more leisure activities, by age, 2024
- Graph 35: % of consumers who haven't done but are interested in doing more leisure activities, by age, 2024
- Integrate modern brain-enhancing foods with leisure or aromatherapy for a holistic brain health experience
- Graph 36: % of consumers who have had and will continue to have foods/drinks with modern brain-enhancing ingredients, by ways to improve brain health ā haven't tried but interested in trying, 2024
- Consumers without brain health concerns show strong interest in functional foods, supplements and massages
- Graph 37: % of consumers who haven't tried but are interested in trying ways to improve brain health, by brain health status ā no issues, 2024
- Purchase considerations for brain health improvement products
- Compared to sleep health products, brain health products need a stronger focus on high-tech ingredients and specific needs
- Graph 38: purchase considerations for brain health improvement products, 2024
- Acquisition drivers vary significantly across age groups
- Graph 39: purchase considerations for brain health improvement products ā TURF analysis, total and by age, 2024
- There are clear differences in retention features for middle-aged and young-middle-aged consumers
- Graph 40: purchase considerations for brain health improvement products ā TURF analysis, by age, 2024
- Absorption technology can enhance stickiness for both supplements and modern functional foods/drinks…
- …while natural ingredients, official certifications and high concentrations will help brain health supplements compete with food/drink products
- Graph 41: purchase considerations for brain health improvement products among consumers who haven't used but are interested in trying edible or topical products, 2024
- Knowledge of brain-boosting ingredients
- High recognition of DHA fish and algal oils points to ample growth opportunities
- Graph 42: awareness* and consumer penetration** of brain-boosting ingredients, 2024
- High recognition of DHA fish and algal oils points to ample growth opportunities
- Graph 43: knowledge of brain-boosting ingredients, 2024
- Consumers are less inclined to recognise probiotics as effective for brain health
- Graph 44: recognition of the effectiveness of brain-boosting ingredients, 2024
- Different age groups have bought into ā but not yet bought ā certain brain health ingredients
- Graph 45: recognition of effectiveness among non-consumers of select brain-boosting ingredients, by age, 2024
- Product categories of interest
- Consumers show a keen interest in brain-boosting dairy products and plant-based snacks
- Graph 46: product categories of interest, 2024
- Brain-enhancing dairy products are applicable to various consumption occasions
- Graph 47: [no title]
- While younger adults prefer dairy products, middle-aged consumers prefer cooking oils with brain health benefits
- Graph 48: select product categories of interest, by age, 2024
-
Issues and insights
- Decoding future strategies for brain health supplements
- Highlight key product features to attract consumers with potential brain health needs
- In addition, brain health supplements can focus on two key areas for upgrades
- Upgrade cardiovascular supplements to cardio-cerebrovascular functional supplements
- Graph 49: % of consumers who haven't taken but are interested in trying dietary supplements with brain health benefits, by association between cardiovascular and brain health, 2024
- Examples of cardio-cerebrovascular health supplements
- Consumers sceptical of probiotics' brain health benefits are still motivated to try brain health supplements
- Graph 50: % of consumers who haven't taken but are interested in trying dietary supplements with brain health benefits, by experience of select brain-boosting ingredients, 2024
- Switch up the the gut-brain axis narrative for a 'gut-brain-X' concept to complete the 'last mile' of brain-beneficial probiotics
- Decoding future directions for brain-boosting foods and drinks
- Future focus areas for Western and Chinese functional foods/drinks are different
- Traditional Yang Sheng foods and drinks hold significant potential in the brain health market
- Brain health positioning can help Yang Sheng foods/drinks break free from the hero product model and preventative positioning
- Modern functional foods/drinks have a promising outlook in the brain health sector
- Dairy products are a promising avenue in modern brain health foods
- The future of brain health management: opportunities in both broad and niche markets
- Sleep and mood improvement represent the broadest markets in brain health
- Strategy one: emphasise scientific links between brain health and common sleep and mood ingredients
- Strategy two: explore the most compelling benefits to bridge the gap between brain health and sleep/mood
- No need to chase the mass market: the brain health sector is full of niches ripe for brands to tap into
- Examples of brain health products with niche functions and usage occasions
-
Appendix ā methodology and abbreviations
- Methodology
- Abbreviations
Why Mintel?
Gain access to high quality market research with every purchase of Mintelās consumer reports. Here's what else you can expect when buying from us:
Mintelās Clients Portal
After your purchase is completed, youāll receive an invitation to join Mintelās Clients Portal which provides instant access to supplementary insights from Mintelās industry experts.
Multiple Report Formats
Mintelās reports are available in PDF and PPT formats, and arrive in your inbox alongside an excel datasheet, so you can share Mintelās market intelligence with ease.
Interactive Databook
Mintelās bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
Custom Presentations
Using Mintelās custom presentation tool, you can easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
Chinese Language Available
Mintel’s China consumer reports are also available in a Chinese language version, and can be accessed through our clients portal post-purchase.*
*Please note that translation times may vary, so Chinese language versions may not be accessible immediately. Please contact us for more information.
Browse our sample PDF report below:
Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
Trusted by companies. Big and small.
