2021
0
China Car Aftermarket Market Report 2021
2022-01-15T03:03:21+00:00
OX1047241
3695
146846
[{"name":"Automotive","url":"https:\/\/store.mintel.com\/industries\/transport\/automotive"}]
Report
en_GB
“Different from the empiricism that was followed in the past, standardisation and innovation are becoming new focuses of aftermarket services now. In the age of intelligence, standardisation is empowered by…

China Car Aftermarket Market Report 2021

£ 3,695 (Excl.Tax)

Report Summary

“Different from the empiricism that was followed in the past, standardisation and innovation are becoming new focuses of aftermarket services now. In the age of intelligence, standardisation is empowered by scientific definitions, with intelligent equipment providing precise data for car owners to identify car repair and maintenance status, catering to car owners’ demands for a sense of safety and guarantee, which can also be seen in innovative services. More brands have noticed car owners’ differentiated demands for aftermarket services and are launching loyalty programs to provide more efficient services for members. In the post-outbreak world, it is more crucial for brands to build a safe and reassuring brand image.”
– Austin Yuan, Research analyst

Key issues covered in this Report

  • Choice of aftermarket channel: channels are becoming diversified
  • Spending on repair and maintenance: NEVs and channel-related factors became primary reasons
  • Factors influencing channel selection: desire for transparent services
  • Actual problems encountered: noticeable issues – low efficiency and unnecessary recommendations
  • Acceptability of service forms: large scale and standardisation are valued, while innovative services are also highly accepted
  • Expected future aftermarket services: safety and reassurance services might be opportunities

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Report scope
        • Executive Summary

            • The Market
              • Chinese car aftermarket continues to grow alongside car ownership
                • Figure 1: Market value of car aftermarket, China, 2016-26 (fore)
              • Close to RMB1,672 billion in the next five years
                • Figure 2: Car aftermarket size and forecast, China, 2016-26
              • Private car parc in China tops 216 million units and NEVs account for higher share
                • Figure 3: Passenger car parc, China, 2016-20
              • Brands accelerate the digitisation of their aftermarket platforms
                • Extended warranty periods and comprehensive services
                  • J. D. Power updates the aftermarket service satisfaction model, values reservation process
                    • Figure 4: Ranking of satisfaction towards aftermarket services – mass market brands – brands above average, 2021
                  • Tesla provides transparent charges with uniform repair and maintenance price list across China
                    • Volvo collaborates with JD Logistics to create integrated aftermarket services for luxury cars
                      • Tuhu unveils technique and service standards in quick repair
                        • Tuhu.cn incorporates WeChat applets
                          • Figure 5: Tencent Mobility applet
                        • Ford launches a dashboard to help drivers avoid higher risk areas
                          • Figure 6: Ford RoadSafe dashboard
                        • The Consumer
                          • Usage rate of minor maintenance on online platforms increases
                            • Figure 7: Choice of aftermarket channel, 2021
                          • Spending on repair and maintenance is generally lower than last year
                            • Figure 8: Spending on repair and maintenance, 2021
                          • Transparent services are more important than value for money
                            • Figure 9: Factors influencing aftermarket channel selection, 2021
                          • Noticeable issues include low efficiency and unnecessary recommendations
                            • Figure 10: Actual problems encountered, 2021
                          • Large scale and standardisation are valued, while innovative services are also highly accepted
                            • Figure 11: Acceptability of service forms, 2021
                          • Safety and reassurance services will become a focus in aftermarket services
                            • Figure 12: Expected extra services, 2021
                          • What we think
                          • Issues and Insights

                            • Visual services help car owners enhance time efficiency
                              • The facts
                                • The implications
                                  • Figure 13: Geely’s Transparent Workshop, 2021
                                • Innovative services need concise targeting of consumer segments
                                  • The facts
                                    • The implications
                                      • Figure 14: Yue Che Fang flagship store in Gubei, 2021
                                    • Intelligent equipment helps drive quality standardisation
                                      • The facts
                                        • The implications
                                          • Figure 15: Hupo Club (Zizhu high-tech zone store), 2021
                                      • Market size and forecast

                                        • Chinese car aftermarket continues to grow alongside car ownership
                                          • Figure 16: Market value of car aftermarket in China, 2016-2021 (fore)
                                        • Close to RMB1,672 billion in the next five years
                                          • Figure 17: Car aftermarket size and forecast, China, 2016-2026
                                      • Market factors

                                        • Private car parc in China reaches 216 million units and NEVs account for higher share
                                          • Figure 18: Passenger car parc, China, 2016-2020
                                        • Brands accelerate the digitisation of their aftermarket platforms
                                          • Extended warranty periods and comprehensive services
                                          • Market dynamics

                                            • J. D. Power updated the aftermarket service satisfaction model, values reservation process
                                              • Figure 19: Ranking of satisfaction towards aftermarket services – mass market brands – brands above average, 2021
                                          • Marketing cases

                                            • Tesla provides transparent charges with uniform repair and maintenance price lists across China
                                              • Figure 20: Tesla directly-operated store, 2021
                                            • Volvo collaborates with JD Logistics to create integrated aftermarket services for luxury cars
                                              • Figure 21: The signing ceremony for Volvo and JD Logistics, 2021
                                            • Tuhu unveils technique and service standards in quick repair
                                              • Figure 22: Tuhu Pangu brand launch event, 2021
                                          • Product innovations

                                            • Tuhu.cn incorporates WeChat applets
                                              • Figure 23: Tencent Mobility applet
                                            • Ford launches a dashboard to help drivers avoid higher risk areas
                                              • Figure 24: Ford RoadSafe dashboard
                                          • Choice of Aftermarket Channel

                                            • Usage rate of minor maintenance on online platforms increased
                                              • Figure 25: Choice of aftermarket channel, 2021
                                            • Diversity of channels lower car owners’ reliance on 4S stores
                                              • Figure 26: Choice of aftermarket channel, by maintenance and repair channels, 2021
                                            • PHEV car owners could be skirting 4S stores due to high repair and maintenance costs
                                              • Figure 27: Choice of aftermarket channel, by energy type, 2021
                                          • Spending on Repair and Maintenance

                                            • Spending on repair and maintenance is generally lower than last year
                                              • Figure 28: Spending on repair and maintenance, by car ownership time, 2021
                                            • Owners of low price range cars have lower repair and maintenance costs than last year, possibly due to better car quality
                                              • Figure 29: Spending on repair and maintenance, by car purchase price, 2021
                                            • Low-end BEVs have a considerable advantage in repair and maintenance cost
                                              • Figure 30: Spending on repair and maintenance, by car energy type, 2021
                                            • Independent auto shops enjoy greater value for money advantage
                                              • Figure 31: Spending on repair and maintenance, by maintenance and repair channels, 2021
                                          • Factors Influencing Channel Selection

                                            • Transparent services are more important than value for money
                                              • Figure 32: Factors influencing aftermarket channel selection, 2021
                                            • Services and intelligent equipment will become new appeals for young car owners
                                              • Figure 33: Factors influencing aftermarket channel selection, by age, 2021
                                            • Online platforms’ franchise model means more convenient locations
                                              • Figure 34: Factors influencing aftermarket channel selection, by maintenance and repair channels, 2021
                                          • Actual Problems Encountered

                                            • Noticeable issues: low efficiency and unnecessary recommendations
                                              • Figure 35: Actual problems encountered, 2021
                                            • Online platforms match 4S stores in aftermarket service consumer satisfaction
                                              • Figure 36: Actual problems encountered – had related experiences, by maintenance and repair channels, 2021
                                            • More efficient aftermarket services required for owners of high-priced cars
                                              • Figure 37: Actual problems encountered, by car purchase price, 2021
                                          • Acceptability of Service Forms

                                            • Large scale and standardisation are valued, while innovative services are also highly accepted
                                              • Figure 38: Acceptability of service forms, 2021
                                            • Car owners with children are more willing to pay to save time
                                              • Figure 39: Acceptability of service forms, by marriage status, 2021
                                            • NEV owners trust standardised workflows more and are less influenced by advertisements
                                              • Figure 40: Acceptability of service forms, by car energy type, 2021
                                          • Expected Future Aftermarket Services

                                            • Safety and reassurance services will become a focus in aftermarket services
                                              • Figure 41: Expected future aftermarket services, 2021
                                            • Young people are more likely to expect appointment and on-site services for time efficiency
                                              • Figure 42: Expected future aftermarket services, by age, 2021
                                            • Owners of mid-to-high-priced cars desire exclusive services in particular
                                              • Figure 43: Expected future aftermarket services, by car purchase price, 2021
                                          • Appendix

                                            • Market size and forecast
                                              • Figure 44: Market value of car aftermarket in China, 2016-26
                                            • Methodology
                                              • Abbreviations

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