China Car Marketing and Retailing Market Report 2025
2025-03-12T16:02:00+00:00
REPC9AED34F_50C2_48E1_8EBB_8A852CF49163
3695
180374
[{"name":"Automotive","url":"https:\/\/store.mintel.com\/industries\/automotive"},{"name":"Marketing and Advertising","url":"https:\/\/store.mintel.com\/industries\/marketing-advertising"},{"name":"Market Intelligence Reports","url":"https:\/\/store.mintel.com\/report-type\/market-intelligence-reports"},{"name":"China","url":"https:\/\/store.mintel.com\/markets\/china-market-research"}]
Report
en_GB
This report looks at the following areas: Characteristics of car marketing in the AI era Changes in body type selection and important factors for current and potential car owners Types…
China
Automotive
Marketing and Advertising
simple
China Car Marketing and Retailing Market Report 2025
This report looks at the following areas:
Characteristics of car marketing in the AI era
Changes in body type selection and important factors for current and potential car owners
Types of automotive-related KOL/public accounts followed on professional and lifestyle platforms
How brands can improve consumer opinion and differences across city tiers
Effective engagement and youth-oriented marketing
Demand for smart experiences and retail channels
As China transitions from being a major consumer of cars to becoming a major producer, we are witnessing China’s evolution from a learner to an innovator as it builds its automotive culture from scratch.
Changes in body type selection and important factors for current and potential car owners
Types of automotive-related KOL/public accounts followed on professional and lifestyle platforms
How brands can improve consumer opinion and differences across city tiers
Effective engagement and youth-oriented marketing
Demand for smart experiences and retail channels
As China transitions from being a major consumer of cars to becoming a major producer, we are witnessing China’s evolution from a learner to an innovator as it builds its automotive culture from scratch.
Keiyou Wang, Director, China Insights
Market Definitions
The report focuses on the profile of car owners, covering different city tiers, ages and preferred car models. It analyses the channels through which car-related information is obtained, the differences in KOL/public account followings, brand events that make a lasting impression, ways to enhance brand favourability, preferences for car purchase channels and attitudes toward car purchases. It explores changes and opportunities in automotive marketing and retail.
Car marketing refers to various marketing agendas for car products that are offered to companies through surveys, research, analysis and study of industry competition in the automotive sector. Car retailing refers to the business of selling new or used cars at retail by signing dealership contracts with car manufacturers or their sales subsidiaries.
‘Cars’ in this report are defined as passenger cars for private individuals. These are further categorised into petrol cars, plug-in hybrid electric cars and battery electric cars. The report sample includes 3,000 respondents, covering the 18-59 age group, all of whom have purchased a car in the past three years or plan to purchase one in the next 12 months. Among them, 2,000 are current car owners who purchased within the last three years, and 1,000 are potential car buyers planning to purchase within the next year.
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Alana Gavin, VP Research and Insights, Jackman
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, VML
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Ben Zeidler, Director - Research and Analytics, Tenth Wave
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Virginia Harvey, Secondary Research Manager, Epsilon
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
Pauline Robson, Managing Partner, Mediacom
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Rebecca Green, Market Insight Manager, Wincanton
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Andrew Neeson, Market Intelligence Manager, VocaLink
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Jeff White, Business Development Director, Deutsch
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Stephen Taylor-Brown, Managing Director, Abacus
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
