“As cars become more intelligent, car buyers in lower tier cities are shifting their focus from being brand-oriented to practical features. Differentiated intelligent configurations can better meet their individual car usage needs and quest for a technological touch. It is worth noting that even though car buyers in lower tier cities would take a positive view of innovative marketing campaigns, they still expect more practical value. Opportunities exist for positive marketing campaigns that meet their practical and entertainment needs.”
– Austin Yuan, Research analyst
Key issues covered in this Report
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 3,695
This report looks at the following areas: NEV range and related issues Charging scenarios and user habits Why people choose or avoid NEVs New cars: awareness, level of...
Find out more£ 3,695
This report looks at the following areas: Profile of current vehicle owners by energy type and their future car purchase choices Overall purchase considerations and top factors affecting...
Find out more£ 3,695
The automotive market is becoming increasingly competitive. Car companies are strengthening their in-house development of core software and hardware, leading to a steady fall in the price of...
Find out more£ 3,695
3.74m luxury cars were sold in the Chinese market in 2023, up 7.9% year-on-year, with high-end NEVs from Tesla and Li Auto contributing the majority of the growth....
Find out more£ 3,695
This report looks at the following areas: Characteristics of car marketing in the AI era Changes in body type selection and important factors for current and potential car...
Find out more£ 3,695
This report looks at the following areas:Changes in repair and maintenance costs for vehicles of different energy typesChannel selection for various maintenance and repair servicesInformation channels for learning...
Find out more
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
